Assistant Brand Manager, Somersby & Beyond Beer

Location : Shah Alam, Selangor, MY

Assistant Brand Manager, Somersby & Beyond Beer

Role Overview

Optimising and securing the long-term value of the brands; developing and implementing strategic and tactical marketing initiatives which translates into brand profitability and volume; as well as identifying new opportunities for future brand growth.

Responsibilities

• Prepare the annual brand strategy / plans to ensure the achievement of the overall commercial objectives and strategy
• End-to-end brand innovation / campaigns from ideation, conceptualisation to launch
• Develop the digital marketing strategy and platforms
• Ensure marketing activities is in accordance with the agreed brand positioning strategy
• Implement marketing initiatives to achieve objectives of the brand
• Continuously evaluate and develop the position of the brand
• Responsible for managing marketing budget for the brand
• Identify and analyse market reactions & results of marketing activities
• Drive effective communication with all stakeholders (Sales, Supply Chain, Group Communications) and partners (agencies)

Requirements

We regret to inform only shortlisted candidates will be notified.

Carlsberg Malaysia : Brewing for a Better Today and Tomorrow

For us success has always been in the diverse mix of our people, our products and our brands. At Carlsberg, we want to recruit and develop people with a global mindset, cultural understanding, and experience to ensure that our organization stays agile, inclusive and prepared for future growth.

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