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Senior Assistant Vice President, Content Marketing

Senior Assistant Vice President, Content Marketing

AstroKuala Lumpur, MY
16 days ago
Job description

WHY JOIN US?

We practice a vibrant & energetic office culture.

We provide opportunities for career advancement within the company.

Good performance is always rewarded accordingly.

JOB RESPONSIBILITIES :

  • Lead in alignment among stakeholders and partners for content marketing (ie : Astro Originals, Kids, Drama etc) brief.
  • Lead in GTM strategy for content marketing from ATL, On Ground, Online to BTL
  • Work in collaboration with Media and Budget to strategies GTM that’s aligned with the market opportunity.
  • Provide leadership in direction of product marketing GTM, plan initiatives that drives quantifiable impact and results.
  • Seek opportunities to create unique & exclusive collaboration among content team, sales team and external partners.
  • Oversea campaign roll-out, gather learning and implement continuous improvements to drive efficiency and results.
  • Acts as project manager and point of contact for all content marketing. This includes the preparation of project and business plans and timelines.

REQUIREMENTS :

  • Working experience in marketing communication / trade marketing is required
  • Good communication skills in English and BM
  • Good analysis of campaign performance marketing for digital and social
  • A strong interest / knowledge in Radio, Music, Entertainment and Lifestyle related content and a flair for developing content in this area.
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    Assistant President • Kuala Lumpur, MY

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