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Senior Creative Strategist / Creative Strategist

Senior Creative Strategist / Creative Strategist

HEPMIL MALAYSIAPetaling Jaya, Selangor, Malaysia
1 day ago
Job description

Senior Creative Strategist / Creative Strategist

Hepmil Malaysia is a digital content and creator agency that connects brands with Gen Z and young millennials through hyper-localized, entertaining content. Home to pages like MGAG and Hepmil Creators’ Network (HCN) , we help brands engage audiences with content that’s proudly local, proudly ridiculous, and always relatable.

Since 2015, MGAG has become one of Malaysia’s fastest-growing Gen Z and millennial comedy brands, reaching more than 9 million users monthly. Hepmil Creators’ Network (HCN) is a creator agency that connects brands with over 1,000 TikTok creators across Southeast Asia — powering hyper-local, entertaining content that resonates with audiences while delivering results for brands.

We’re looking for Creative Strategists and Senior Creative Strategists with sharp creative instincts and a passion for social content to help expand Hepmil’s presence and deliver impactful campaigns across platforms.

Key Responsibilities

  • Creative Ideation & Insights : Generate creator-first ideas that leverage TikTok, Instagram, YouTube, and Facebook to drive brand engagement.
  • Translate cultural and audience insights into creative strategies that resonate with Gen Z and millennials.
  • Support the development of campaign concepts and content plans for brand partners.
  • Assist in crafting social-first campaign strategies involving creators and branded content.
  • Collaborate with internal teams and creators to ensure content aligns with campaign objectives and platform best practices.
  • Monitor content quality and workflow efficiency, continuously improving processes against industry standards.
  • Client Engagement & Pitching : Contribute to pitch decks and proposals, presenting ideas to clients and external partners in a clear and engaging manner.
  • Provide consultation and training to clients on products, processes, and the evolving social landscape.
  • Build credibility as a trusted creative partner by demonstrating deep platform and audience knowledge.
  • Work closely with creators to strategize, manage, and optimize exclusive content plans.
  • Stay connected to creator communities, trends, and formats to ensure campaigns remain relevant and innovative.

Requirements

  • Experience : Minimum 1–2 years in a creative, content, or digital agency environment (Senior Creative Strategist : 3–5 years).
  • Platform Expertise : Strong knowledge of TikTok, Instagram, Facebook, and YouTube, with awareness of emerging social trends.
  • Cultural Fluency : Familiarity with the social content ecosystem, especially short-form video and meme culture.
  • Strategic Skills : Ability to support the development and execution of social and creator-led marketing strategies.
  • Collaboration : Experience working in teams to conceptualize and produce content.
  • Client Comfort : Confident interacting with clients and industry professionals; strong presentation and communication skills.
  • Detail Orientation : Ability to present information concisely and accurately, with keen attention to detail.
  • Creative Advantage : Experience in writing, directing, shooting, or editing video content for digital formats is a plus.
  • Adaptability : Comfortable thriving in a hybrid setup and fast-paced agency environment.
  • Why Join Us?

  • Help shape creator-led campaigns for some of the most exciting brands in Malaysia and Southeast Asia.
  • Work with a vibrant community of top TikTok creators and the team behind MGAG and HCN.
  • Gain exposure to innovative content formats, trends, and strategies that shape Gen Z culture.
  • Be part of a fun, collaborative team that values both creativity and memes.
  • Seniority level

  • Senior Creative Strategist
  • Creative Strategist
  • Employment type

  • Full-time
  • Job function

  • Advertising Services
  • Industries

  • Advertising Services
  • Kuala Lumpur, Malaysia

    Note : This description focuses on the job responsibilities, qualifications, and why to join Hepmil Malaysia. Any extraneous job postings or site-wide boilerplate have been removed to maintain clarity and relevance.

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    Creative Creative • Petaling Jaya, Selangor, Malaysia

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