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Senior Performance Marketing Manager

Senior Performance Marketing Manager

ValetaxKuala Lumpur, Kuala Lumpur, Malaysia
1 day ago
Job description

Valetax WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Senior Performance Marketing Manager

Valetax is a global fintech company focused on delivering seamless access to financial markets through innovative brokerage technology. As we continue to scale globally, we are seeking a strategic and results-driven Senior Performance Marketing Manager to lead our digital growth initiatives and elevate our brand across key markets.

The Senior Performance Marketing Manager will lead the end‑to‑end strategy, execution, and optimization of Valetax’s paid digital campaigns. This role requires a strong analytical mindset, deep technical expertise, and the ability to translate data insights into scalable growth strategies.

Key Responsibilities

  • Develop and execute comprehensive performance marketing strategies across digital channels.
  • Manage and optimize paid campaigns on Google Ads, Criteo, Taboola, Adroll, Meta, Twitter, LinkedIn, and TikTok.
  • Analyze campaign performance to identify trends, opportunities, and areas for improvement.
  • Create and maintain detailed performance dashboards and reports for senior leadership.
  • Implement and manage tracking pixels, tags, and conversion events to ensure accurate data attribution.
  • Utilize Google Analytics for performance analysis, funnel optimization, and audience segmentation.
  • Collaborate cross‑functionally with Sales, Data, and Creative teams to align growth strategies with business objectives.
  • Present performance insights, recommendations, and strategic updates to the CMO and executive team.
  • Ensure all campaigns align with brand standards and compliance requirements.

Qualifications

  • Bachelor’s degree in Marketing, Business, Analytics, or a related field.
  • 4–5 years of hands‑on experience in performance marketing, ideally in fintech, trading, or brokerage sectors.
  • Proven success in managing and scaling paid digital campaigns with strong ROI.
  • Expertise in multiple platforms and technology including paid search, display, and paid social.
  • Advanced analytical and reporting skills with the ability to convert data into actionable strategies.
  • Strong technical understanding of tracking, attribution, and tag management tools.
  • Advanced proficiency in Google Analytics, including event tracking and conversion optimization.
  • Excellent communication and presentation skills for stakeholder and executive reporting.
  • Why Join Valetax

  • Join a high‑growth fintech company transforming global access to financial markets.
  • Work with a talented international team that values innovation, precision, and performance.
  • Competitive compensation, benefits, and opportunities for professional advancement.
  • A fast‑paced, data‑driven environment where your impact directly drives company growth.
  • Senior level

  • Mid‑Senior level
  • Employment type

  • Full‑time
  • Job function

  • Marketing and Sales
  • #J-18808-Ljbffr

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