Talent.com
This job offer is not available in your country.
Branding and Marketing Manager

Branding and Marketing Manager

MirxesBayan Lepas, Penang, Malaysia
21 days ago
Job description

Overview

MiRXES is a Singapore-headquartered molecular diagnostic company with R&D, manufacturing, and clinical lab operations in Singapore, USA, Japan, and China. We specialize in microRNA technologies and the development, manufacturing, and provision of diagnostic test kits and clinical services. Our mission is to enable early disease detection and provide insights for better patient care by harnessing the power of microRNA to augment traditional testing. Our vision is to be the world’s leading developer and provider of accurate, actionable, and affordable microRNA-powered diagnostic tests.

Job Location : Remote in Malaysia

Job Summary

The Manager of Branding and Marketing will lead MiRXES’ regional and global marketing strategy, with a strong focus on branding, commercial enablement, and thought leadership in the field of early cancer detection. Based in Malaysia, this role partners closely with the APAC leadership team to ensure strategic alignment, impactful execution, and consistent messaging to all stakeholders — from customers to government partners.

Responsibilities

  • Define and deploy regional and global marketing strategies in alignment with MiRXES’ commercial and brand objectives.
  • Ensure consistency and collaboration across APAC in the development and execution of strategic marketing plans.
  • Lead the regional commercial marketing plan to support business growth across customer segments and geographies.
  • Identify future business needs and innovation opportunities to drive long-term growth in the region.

Branding and Communications

  • Oversee brand positioning and visual identity, ensuring scientific credibility and alignment with global standards.
  • Lead integrated communications strategies, including PR, media relations, digital and social media, corporate affairs, and government relations.
  • Ensure communications support commercial objectives and branding strategy while managing budgets effectively.
  • Product Marketing and Launch Excellence

  • Drive go-to-market strategies, product positioning, and launch planning across the APAC region.
  • Collaborate with cross-functional teams (R&D, operations, regulatory, commercial) to support product launches and campaigns.
  • Develop marketing and sales enablement tools (e.g., training materials, messaging, presentations).
  • Customer and Market Insights

  • Gather deep customer and market insights through research, field visits, and engagement with key opinion leaders (KOLs).
  • Provide input to global product strategy and value proposition development based on local insights.
  • Commercial and Channel Enablement

  • Lead partner and channel marketing, ensuring alignment with in-country commercial and marketing teams.
  • Support distributor and partner engagement through regional campaigns, programs, and thought leadership content.
  • Team and Stakeholder Leadership

  • Provide inspirational leadership to a matrixed marketing team across the region.
  • Collaborate closely with senior global leaders, regional commercial heads, and external partners.
  • Represent MiRXES at key industry events, conferences, and strategic stakeholder engagements.
  • Desired Skills and Competencies

  • Minimum 8 years of marketing experience in healthcare, biotech, diagnostics, or related sectors, with at least 5 years in a senior leadership role.
  • Proven success in brand management, commercial marketing, and go-to-market execution across diverse APAC markets.
  • Experience with P&L or business unit leadership is a plus.
  • Deep understanding of both B2B and B2C healthcare marketing dynamics.
  • Demonstrated success in building and leading high-performing, cross-functional teams.
  • Excellent communication, negotiation, and public presentation skills.
  • Bachelor’s degree in life sciences, marketing, business, or related discipline; advanced degree preferred.
  • Key Attributes for Success

  • Strategic and commercially driven, with strong execution discipline.
  • Proven leadership ability to inspire and mobilize teams.
  • Agile and entrepreneurial, with a strong innovation mindset.
  • Strong influencing and stakeholder engagement skills.
  • Embody the MiRXES Core Values : integrity, can-do attitude, agility, curiosity, and empathy.
  • This position is a remote role in Malaysia.

    We appreciate your interest in the above-mentioned position; however, only shortlisted candidates will be contacted.

    #J-18808-Ljbffr

    Create a job alert for this search

    Marketing Manager • Bayan Lepas, Penang, Malaysia

    Related jobs
    • Promoted
    • New!
    Profitability Manager

    Profitability Manager

    Ninja VanSeberang Perai, Penang, Malaysia
    Ninja Van is a tech-enabled logistics company on a mission to provide hassle-free delivery services for businesses of all sizes across Southeast Asia. Launched in 2014, we started operations in Sing...Show moreLast updated: 9 hours ago
    • Promoted
    • New!
    Assistant Manager, Business Development

    Assistant Manager, Business Development

    Berjaya Hospitality GroupPenangMalaysia, Penang, Malaysia
    Responsible to secure new and repeat business to meet sales target.Soliciting function room business / seminars, conventions, conferences, exhibitions and any other private or public gatherings.Respo...Show moreLast updated: 9 hours ago
    • Promoted
    • New!
    Country Sales Manager(Remote)Tourism Industry

    Country Sales Manager(Remote)Tourism Industry

    Talent RecruitSungai Petani, Kedah, Malaysia
    Country Sales Manager(Remote)Tourism Industry.Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia.About the job Country Sales Manager(Remote)Tourism Industry. We are representing one of the.In...Show moreLast updated: 9 hours ago
    • Promoted
    • New!
    Business Development Manager - US Market

    Business Development Manager - US Market

    The Value MaximizerSungai Petani, Kedah, Malaysia
    Business Development Manager - US market.Philippines, Malaysia, or other locations in Asia.We revolutionize talent acquisition by leveraging data and automation. Our platform uses LLMs to transform ...Show moreLast updated: 9 hours ago
    • Promoted
    Branding and Marketing Manager

    Branding and Marketing Manager

    MirxesCentral George Town, Penang, Malaysia
    MiRXES is a Singapore-headquartered molecular diagnostic company with R&D, manufacturing, and clinical lab operations in Singapore, USA, Japan, and China. We specialize in microRNA technologies and ...Show moreLast updated: 21 days ago
    • Promoted
    Technical Product Manager – Operational Excellence (Bangkok-based, relocation provided)

    Technical Product Manager – Operational Excellence (Bangkok-based, relocation provided)

    AgodaSungai Petani, Kedah, Malaysia
    Technical Product Manager – Operational Excellence (Bangkok-based, relocation provided) at Agoda.This role focuses on enabling Agoda Tech to become more effective in non-coding activities such as i...Show moreLast updated: 4 days ago
    • Promoted
    • New!
    Training Manager- Penang

    Training Manager- Penang

    Teleperformance USABayan Lepas, Penang, Malaysia
    The Training Manager typically works in an office environment but may also conduct training sessions in various locations, including client sites. The role may require flexible hours to accommodate ...Show moreLast updated: 9 hours ago
    • Promoted
    Country Manager, Thailand

    Country Manager, Thailand

    VinarchySungai Petani, Kedah, Malaysia
    Vinarchy Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia.Vinarchy is seeking a dynamic, commercially savvy Country Manager to lead growth and build the brand presence in Thailand.The port...Show moreLast updated: 4 days ago
    • Promoted
    Regional Business Development Manager (Nutraceuticals)

    Regional Business Development Manager (Nutraceuticals)

    Monroe Consulting GroupGeorge Town, Penang, Malaysia
    Monroe Consulting Group Malaysia, an executive recruitment firm is partnering with a leading manufacturer of high-end nutraceutical ingredients and health supplements to hire a Business Development...Show moreLast updated: 21 days ago
    • Promoted
    • New!
    HR Service Delivery Manager – GBS

    HR Service Delivery Manager – GBS

    Toll GroupBayan Lepas, Penang, Malaysia
    At Toll, we do more than just logistics - we move the businesses that move the world.Our 16,000 team members can help solve any logistics, transport, or supply chain challenge – big or small.We hav...Show moreLast updated: 9 hours ago
    • Promoted
    Business Development Manager

    Business Development Manager

    BIBUS Malaysia Sdn BhdSungai Petani, Kedah, Malaysia
    BIBUS Malaysia Sdn Bhd offers a complete line of motion technology components including controllers, drives, motors, sensors, clutches, breaks, gears, and linear actuators.Our range is further enha...Show moreLast updated: 2 days ago
    • Promoted
    Technical Marketing Engineer

    Technical Marketing Engineer

    Infotree Global SolutionsKulim, Kedah, Malaysia
    Job title : Developer : Technical Marketing - III.Max salary budget : RM8,000 / month.Experience : 5+ years in technical roles, 2+ years with developers, coding skills, and hands-on AI / edge / IoT experienc...Show moreLast updated: 19 days ago
    • Promoted
    • New!
    Content Promoter & Student Recruitment Partner (Remote, Malaysia)

    Content Promoter & Student Recruitment Partner (Remote, Malaysia)

    FreelancingSungai Petani, Kedah, Malaysia
    Content Promoter & Student Recruitment Partner (Remote, Malaysia).Cudy is a fast-growing online tutoring platform committed to delivering high-quality education to students through personalized cla...Show moreLast updated: 9 hours ago
    • Promoted
    Channel Business Development Manager

    Channel Business Development Manager

    Dexian Asia PacificPenangMalaysia, Penang, Malaysia
    Payout Calculation : Acquire and track the RPS SO report data from global consumption insight team.Calculate quarterly component payouts to retailers and submit the calculation files (by using excel...Show moreLast updated: 6 days ago
    • Promoted
    • New!
    Cold Chain Business Development (Bandung)

    Cold Chain Business Development (Bandung)

    Ninja VanKulim, Kedah, Malaysia
    Ninja Van is a tech-enabled logistics company on a mission to provide hassle-free delivery services for businesses of all sizes across Southeast Asia. Launched in 2014, we started operations in Sing...Show moreLast updated: 9 hours ago
    • Promoted
    Agent Partner (Amarthalink) Penempatan Bone Bolango & Kota Gorontalo

    Agent Partner (Amarthalink) Penempatan Bone Bolango & Kota Gorontalo

    PT Amartha Mikro FintekKampung Benggali, Perak, Malaysia
    Melakukan akuisisi agen AmarthaLink sesuai target yang ditetapkan.Mensosialisasikan dan mengedukasi calon agen mengenai manfaat serta mekanisme layanan AmarthaLink. Menjalin dan menjaga hubungan bai...Show moreLast updated: 30+ days ago
    • Promoted
    • New!
    Growth Marketing Manager (AI-enabled)

    Growth Marketing Manager (AI-enabled)

    DigifyKulim, Kedah, Malaysia
    Growth Marketing Specialist (AI-enabled).This role is a Growth Marketing Specialist (AI-enabled) at Digify, a cloud-based document security and data room software. This is an individual contributor ...Show moreLast updated: 9 hours ago
    • Promoted
    PR & Communications Manager (B2B Tech)

    PR & Communications Manager (B2B Tech)

    EPS ConsultantsKulim, Kedah, Malaysia
    Position Title : PR & Communications Manager (B2B Tech).Employment Type : 1-Year Contract (Renewable).Salary Range : RM 8,000 – RM 10,000. Develop and execute PR and integrated communication strategies...Show moreLast updated: 21 days ago
    • Promoted
    • New!
    Marketing Operations Manager (APJ)

    Marketing Operations Manager (APJ)

    DigitalSungai Petani, Kedah, Malaysia
    Marketing Operations Manager (Contract, Remote Role).APJ region to lead operational programming and manage the tech stack in Marketo and related platforms. The role demands deep knowledge of regiona...Show moreLast updated: 9 hours ago
    • Promoted
    Senior Business Development Manager

    Senior Business Development Manager

    Ninja VanSeberang Perai, Penang, Malaysia
    Ninja Xpress is a leading last-mile delivery service company in Indonesia.Since 2015, Ninja Xpress has been delivering success for local SMEs by organising various programs that are ready to suppor...Show moreLast updated: 2 days ago