Product Marketing & Content Specialist

We're looking for a creative and community-focused

Product Marketing & Content Specialist

to elevate our brand voice, grow our online presence, and deepen engagement with our global audience. This role is ideal for someone who lives and breathes content strategy, social media, and community building — and who’s passionate about the intersection of education, technology, and impact.

Key Responsibilities

Develop and execute a multi-channel content strategy aligned with brand and business goals

Write and edit high-quality content including blog articles, social posts, newsletters, thought leadership pieces, product stories, and webinar materials

Plan, produce, and promote webinars in collaboration with internal experts and external guests to drive thought leadership, lead generation, and community engagement

Collaborate with internal teams (product, sales, customer success) to create content that educates, engages, and converts

Manage the content calendar and ensure consistent brand messaging and tone of voice across channels

Optimise content for SEO and performance metrics

Product Marketing

Collaborate with the product team to understand upcoming features and translate them into clear messaging, use cases, and benefits for target audiences

Create product-focused content such as feature announcements, use case guides, customer stories, and product explainer videos

Support go-to-market (GTM) strategies for new feature launches and enhancements

Collect and share customer insights, market trends, and competitor messaging to help refine positioning and content strategy

Partner with Sales and Customer Success to develop product enablement materials (FAQs, one-pagers, email sequences)

Community Engagement

Build and nurture our online community of educators, instructional designers, learners, and partners across social platforms, forums, and user groups

Launch and moderate online discussions, webinars, and community-driven events

Identify and collaborate with brand advocates, influencers, and partners to amplify reach and authenticity

Track community health and report on engagement metrics and insights

Requirements

3+ years of experience in content marketing, product marketing, or community building in a B2B SaaS or edtech environment

Strong writing, editing, and storytelling skills (portfolio or writing samples required)

Experience translating technical concepts into customer-friendly language

Familiarity with go-to-market planning and working cross-functionally with product teams

Confident using digital tools such as HubSpot, WordPress, Canva, Figma, or similar

Proactive communicator with strong project management skills

Deep understanding of social media platforms, trends, and community growth tactics

Bonus Points

Experience marketing to education institutions, corporate L&D teams, or training providers

Familiarity with AI tools for content creation or community insights

Confidence in hosting or moderating webinars and live sessions

What is OpenLearning? OpenLearning is an online learning platform that goes beyond content delivery to focus on community, connectedness, and learner engagement to motivate your learners.

#J-18808-Ljbffr