(Senior) Project Manager, Influencer Marketing

(Senior) Project Manager, Influencer Marketing

Join to apply for the (Senior) Project Manager, Influencer Marketing role at The Smart Local (TSL) Media Group

In this role, you will manage all aspects of influencer campaigns, from ideation, to execution, and analysis, ensuring both creative and data‑driven decision‑making. You will also oversee a team of project executives and freelancers, guiding them to deliver campaigns effectively while ensuring alignment with overall strategic goals. Strong leadership, strategic thinking, and hands‑on expertise in influencer marketing and social paid media experience are essential for this role.

What you will do :

• Work with Sales and Account Management teams to contribute and occasionally lead the creation of proposals, understand deliverables, and contribute to discussions on new business opportunities, upsells, and client briefs with the sales team and internal stakeholders
• Lead the conceptualisation of influencer marketing strategies based on client briefs, ensuring alignment with campaign goals
• Analyze performance data to provide clear, actionable insights. Deliver regular reports and post‑campaign analysis, comparing results against industry benchmarks.
• Utilize knowledge of paid media in campaigns and proposals to optimize both campaign execution and results
• Ensure effective budget management and margin tracking throughout campaigns
• Confidently assess influencer value based on campaign KPIs, negotiate competitive rates, and build strong relationships with influencers
• Oversee and guide a team of project executives, ensuring efficient execution of campaigns and alignment with each campaign’s objective
• Be the overall in charge of ensuring processes are adhered to and quality standards are maintained from the aspects of influencer curation, content reviews, project management, and communication among various parties
• Being the go‑to source for advice within the team in Malaysia given your strong understanding of influencer marketing campaigns and processes

The successful candidate should have :

Why you'll love working with us :

We’re all about celebrating what makes you uniquely you—quirks, creativity, and all! Everyone gets a fair shot here, because equity isn’t just a buzzword, it’s how we roll. Different perspectives spark the best ideas, so we’re building a team where every voice is heard, valued, and celebrated. Bring your whole self—we can’t wait to see what magic you’ll create with us!

Seniority level

Mid‑Senior level

Employment type

Full-time

Job function

Advertising, Project Management, and Customer Service

Industries

Broadcast Media Production and Distribution, Marketing Services, and Advertising Services

#J-18808-Ljbffr