Senior Business Analyst, Advanced Analytics Solution - Consumer & SME, Group Data & Analytics, [...]

We are seeking a dynamic Vice President of Analytics to lead the consumer business analytics agenda within the Regional Data Office. This role is pivotal in driving customer-centric growth by embedding advanced analytics into decision-making and execution. The VP will shape insights across pricing strategy, product optimization, portfolio management, channel performance, and customer value. By fostering a culture of experimentation, driving execution effectiveness, and embedding measurement frameworks, this leader will ensure analytics deliver tangible business outcomes.

Key Responsibilities

Engage & Align : Partner with Group Consumer Financial Services (GCFS) leaders to identify business priorities and translate them into measurable analytical initiatives.

Collaborate Cross-Functionally : Work with product, marketing, CRM, data science, and channel teams to deliver practical and impactful analytics solutions.

Drive Insights & Experimentation : Champion a test-and-learn culture (A / B testing, experimentation), delivering insights in pricing, product portfolio, campaigns, and customer value management.

Measure & Improve : Establish tracking mechanisms, embed feedback loops, and refine models to ensure analytics drive tangible outcomes.

Scale Across Markets : Build scalable, reusable models and best practices, ensuring consistency while enabling local market relevance.

Innovate : Stay ahead of emerging analytics trends, introduce new frameworks, and pilot solutions that unlock growth and efficiency.

Lead & Influence : Manage stakeholder expectations, provide thought leadership, and promote a culture of data-driven decision-making.

Key Requirements

Extensive experience

in analytics, data science, or strategy roles, ideally within banking / financial services or consumer-focused industries.

Proven leadership

with the ability to engage senior stakeholders, influence strategic priorities, and deliver measurable business impact (e.g., revenue uplift, improved retention, higher conversion).

Technical expertise

in customer analytics, CRM, A / B testing, growth measurement frameworks, and familiarity with advanced analytics techniques, data platforms, and digital marketing tools.

Strategic mindset

to align analytics initiatives with business objectives, embed customer-centric approaches, and drive adoption of data-driven decision-making.

Collaboration skills

with a track record of managing cross-functional teams and thriving in complex, matrixed organizations.

Innovation & experimentation

mindset, fostering a test-and-learn culture, driving continuous improvement, and embedding feedback loops into business execution.

Strong communication

and problem-solving skills, with the ability to present insights clearly and persuasively to diverse stakeholders.

Education : Master’s degree in Business, Statistics, Data Science, or a related field (preferred).

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