Intern - Customer Marketing

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

SCOPE OF WORK / RESPONSIBILITIES

Having a balance of both Key Assignment and Administrative work will enable the intern to be productive and gain a well-rounded learning experience

Support the development & day-to-day operations of Customer Campaigns & Initiatives, this includes campaigns with the following objectives :

New Customer Acquisition (i.e., focus on expanding customer base and gaining new policyowners)

Existing Customer Cross-sell (i.e., focus on driving pre-identified cross-sell KPI among existing customers)

Assist in activating and driving on ground campaign awareness through sales channel (this includes touching base with agents whenever necessary) & work with key stakeholders to implement the campaign initiatives & necessary fulfilment methods.

Assist in the development & deployment of customer engagement communications via marketing tool - Customer Engagement Platform.

To be involved in campaign fulfillment process including but not limited to post campaign communication / notification, crediting of campaign cash reward, delivery of campaign gift to eligible customers.

To assist in proof-reading of marketing materials and provide constructive feedback on the overall presentation.

REQUIREMENTS

Preferably graduate from related field / study but not a must.

Multi-tasker and good team player (and learner too).

Intermediate knowledge on Excel, PowerPoint.

Good written / verbal communication.

Agile and Resilient.

LEARNING OUTCOMES

Understanding workplace culture.

Understand how campaign / offer help a business from financials and non-financials perspectives.

Understand and able to apply ‘marketing concept’.

Experience the process (if not all partial) in delivering a campaign offer to target customers and generate desired outcome.

How to put knowledge and skill into practice and with result.

Improve ability to attend to details and problem-solving skills.