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Channel Development Manager, Southeast Asia & Taiwan

Channel Development Manager, Southeast Asia & Taiwan

Refine GroupMalaysia, Malaysia
2 days ago
Job description

Channel Development Manager, Southeast Asia & Taiwan

Emerson Process Management Manufacturing (M) Sdn Bhd 4.0 34 reviews

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If you are looking to expand your career, Emerson has a great job opportunity for you!

The Channel Development Manager is responsible for leading and optimizing a unified, customer‑centric channel strategy across the business unit’s portfolio. This role will drive commercial growth by harmonizing the company’s physical and (future) digital sales channels – including distribution partners, e‑commerce, direct sales, integrators, and online marketplaces – to enable seamless customer experiences and improve market access across industries such as packaging, automotive, food & beverage, and electronics.

If you think this role is suitable for you, let’s go and join our team!

In This Role, Your Responsibilities Will Be :

1. Omni‑Channel Strategy & Execution

  • Design and complete an end-to‑end omni‑channel roadmap that aligns with “Customer First” and “Digital Enablement” initiatives.
  • Lead go‑to‑market strategy coordination across direct sales, distribution partners, inside sales, and digital platforms.
  • Integrate product‑specific channel strategies under one cohesive approach.
  • Drive adoption and optimization of Emerson Exchange, MyEmerson, and e‑commerce platforms to streamline configuration, quoting, ordering, and support.
  • Implement digital tools such as CPQ (Configure Price Quote), self‑service portals, and channel automation to accelerate quote‑to‑cash cycles.
  • Collaborate with Global Marketing to improve digital content delivery across partner portals and online platforms.
  • Develop programs to empower channel partners with tools, training, and incentives to sell Emerson’s Discrete Automation portfolio.
  • Refine channel segmentation and tiering models to focus resources on high‑performing and high‑potential partners.
  • Resolve channel conflicts through transparent frameworks and ensure alignment with Emerson’s Channel Strategy Guideline.
  • 4. Customer Journey & Experience Management

  • Map customer journeys across OEM, end‑user, and integrator segments to identify friction points and improve experience consistency.
  • Integrate Voice of Customer (VoC) feedback from distribution, inside sales, and online channels into channel development.
  • Support digital journey critical metrics (e.g., ease of doing business, portal usability, responsiveness).
  • 5. Data‑Driven Channel Insights & Analytics

  • Track and analyze omni‑channel critical metrics : revenue per channel, digital conversion rates, lead‑to‑order cycle times, etc.
  • Report on performance dashboards to executive and regional sales leadership.
  • Use insights to drive continuous improvements across the channel ecosystem.
  • Who You Are :

    You persist in accomplishing objectives despite obstacles and setbacks. You build partnerships and work collaboratively with others to meet shared objectives. You provide timely and helpful information to individuals across the organization.

    For This Role, You Will Need :

    Education & Experience :

  • Bachelor’s degree in Engineering, Business, Industrial Technology, or related field.
  • MBA or advanced degree in Digital Strategy, Marketing, or Operations is a plus.
  • Minimum of 5‑7 years of experience in sales channel development, digital commerce, or commercial strategy in industrial automation, fluid / pneumatic systems, or process control.
  • Experience working with distributor networks, OEM sales, and / or B2B e‑commerce.
  • Familiarity with Emerson platforms such as MyEmerson, SalesForce, and Oracle / SAP.
  • Soft Skills :

  • Relationship Building : Exceptional interpersonal skills to establish and maintain long‑term relationships.
  • Communication Skills : Excellent verbal and written communication skills, present sophisticated technical information in a clear and compelling way.
  • Problem‑Solving : Strong analytical and problem‑solving abilities, with an approach to resolving client issues.
  • Negotiation Skills : Ability to negotiate efficiently with key accounts, ensuring mutually beneficial agreements.
  • Time Management : Highly organized, with the ability to lead multiple accounts and prioritize tasks in a fast‑paced environment.
  • Other Requirements :

  • Proficiency in Microsoft Office 365 (Excel, PowerPoint, Word, MS Teams).
  • Willingness to travel to meet with channel partners regularly (domestic and international travel may be required).
  • Preferred Qualifications That Set You Apart :

  • Deep understanding of industrial automation buying behavior and channel dynamics.
  • Strong project leadership and cross‑functional collaboration skills.
  • Lead change across matrix organizations.
  • Proficiency in CRM, ERP, CPQ, BI tools, and e‑commerce analytics.
  • Strategic problem solver with hands‑on execution ability.
  • Key Performance Indicators :

  • Revenue Growth : % YoY revenue from digital & self‑service channels; Contribution of indirect channels to total sales; Growth in OEM and distributor customer base.
  • Increase Market Coverage : Define the sales channels to cover Southeast Asia & Taiwan markets and acquire new channel partner to cover the white space.
  • Channel Efficiency : Time‑to‑quote and time‑to‑order improvement; Channel cost‑to‑serve (by tier / region); Partner engagement score / digital adoption rate.
  • Growth of Customer Retention Ratio : Improve the ratio YoY.
  • Customer Experience : NPS (Net Promoter Score); Customer Satisfaction with e‑commerce & portal experience; % of orders placed through digital / self‑service.
  • Partner Enablement : % of certified / enabled partners by portfolio; Partner portal engagement rate; % partners using digital CPQ / configurator tools.
  • Strategic Projects : Execution rate of omni‑channel transformation achievements; New tools launched (e.g., portal upgrades, automation features); System integration success (CRM–eComm–ERP alignment).
  • Our Commitment to Diversity, Equity & Inclusion

    At Emerson, we are committed to fostering a culture where every employee is valued and respected for their unique experiences and perspectives. We believe a diverse and inclusive work environment contributes to the rich exchange of ideas and diversity of thoughts that inspires innovation and brings the best solutions to our customers.

    #J-18808-Ljbffr

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    Channel Development Manager • Malaysia, Malaysia

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