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CONTENT STRATEGIES MANAGER

CONTENT STRATEGIES MANAGER

adabiRawang, Selangor, Malaysia
12 hours ago
Job description

About the role

This is an exciting opportunity to join Adabi Consumer Industries Sdn Bhd as a Content Strategies Manager. This is a full-time, office-based role based in Rawang, Selangor. You will be responsible for developing and implementing engaging content strategies to drive the company\'s marketing and communications initiatives.

What you\'ll be doing

  • Develop and execute a holistic content strategy that aligns with overall marketing goals, brand voice and business objectives.
  • Conduct content audits, competitive research and audience analysis to identify gaps and opportunities.
  • Create and maintain editorial calendars for web, blogs, emails, social and other digital channels.

Content Development & Management

  • Oversees the creation, curation and editing of high-quality content across various formats.
  • Collaborate with subject matter experts, designers and writers to ensure content accuracy and brand consistency.
  • Manage internal writers and / or external freelancers or content agencies to scale content production.
  • Performance analysis & optimization

  • Track and analyze content performance metrics to evaluate engagement, lead generation and SEO impact.
  • Use insights to test, iterate and refine content strategies for better performance.
  • Stay up to date with content and marketing trends, SEO best practices and platform algorithm changes.
  • Cross functional collaboration

  • Partner with SEO, product, social media, email marketing and design teams to ensure content is aligned across campaigns.
  • Support sales enablement and product marketing teams with strategic content assets.
  • Align content initiatives with customer journey stages and buyer personas.
  • Brand voice & governance

  • Ensure consistent tone, style and brand messaging across all channels.
  • Establish and enforce content guidelines and editorial standards.
  • Serve as a content quality gatekeeper, maintaining high editorial standards.
  • What we're looking for

  • Degree in Marketing, Communications, Journalism or a related discipline
  • Minimum 3 - 5 years of experience in content marketing or a related field
  • Proven track record of developing and executing successful content strategies
  • Strong understanding of SEO, content performance metrics and user experience
  • Strong copywriting and storytelling skills, with the ability to create engaging, on-brand content
  • Proficiency with content management systems (e.g. WordPress), analytics tools and marketing automation platforms
  • Excellent project management and team leadership skills
  • Up-to-date knowledge of content marketing trends and best practices
  • What we offer

  • Generous learning and development opportunities
  • Opportunities for career advancement and progression
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    Content Manager • Rawang, Selangor, Malaysia