Manager, Future Students

The Future Students Manager is responsible for leading recruitment, outreach, and engagement strategies to attract and enrol both domestic and international students at HWUM. This role oversees end-to-end student recruitment operations, manages agency and school partnerships, and ensures the Future Students Team achieves enrolment targets through strategic planning, effective marketing, and outstanding customer service.

The Marketing, Recruitment, Admissions and Communications (MRAC) Department is seeking a Manager, Future Students to join the team. As the first point of contact for prospective students, the Future Students team plays a pivotal role in shaping student experiences and driving enrolment success.

In this role, you will lead both the domestic school outreach team and the international student recruitment team. You will be responsible for planning, strategizing, and executing nurturing events across public, private, and international schools to build a strong pipeline of prospective students.

The post holder will also be tasked with developing and executing activities to achieve student recruitment targets for both international and domestic markets. A key responsibility of this role includes managing and strengthening partnerships with recruitment agents, expanding the agent portfolio locally and internationally, and driving growth in existing and emerging target markets.

Key Duties and Responsibilities

1. Recruitment & Marketing Strategy

• Develop, plan, and manage recruitment strategies to attract international and domestic students, aligned with HWUM's institutional goals.
• Design and implement marketing campaigns (digital, print, events) in collaboration with the Marketing & Campaigns team.
• Coordinate outreach activities including school visits, open days, expos, and virtual events to strengthen HWUM's brand presence.
• Cultivate relationships with high school counsellors, agents, partner institutions, and articulation pathway providers.
• Leverage social media and digital platforms to actively engage and attract prospective students.

2. Student Services & Relations

3. Recruitment Operations & Performance

4. Partnerships & Agent Management

5. Academic Collaboration & Engagement Programmes

6. Team Leadership & Development

All HWUM staff endeavours will embody our shared values of : Inspire, Collaborate, Belong, and Celebrate.

Please note that this job description is not exhaustive, and the role holder may be required to undertake other relevant duties commensurate with the grading of the post and its general responsibilities. Activities may be subject to amendment over time as the role develops and / or priorities and requirements evolve.