Digital Content & SEO Specialist (Lead)

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Role summary

Assume a pivotal position within the Digital Marketing team. The responsibilities will encompass formulating and executing SEO strategies and on-site content promotion tactics. Need to stay on top of the dynamic landscape of search engine trends, consistently fine-tune and adapt strategic keywords, and orchestrate methodologies across marketing and content stakeholders to enhance the visibility of content.

Responsibilities :

• Keyword Research : Conducting keyword research to identify relevant and high-traffic search terms that users might use to find products, services, or information related to the website's content.
• On-Page Optimization : Optimizing individual web pages by adjusting meta tags, headings, content, and internal linking to align with targeted keywords and improve their relevancy to search engines.
• Technical SEO : Ensuring that the website is search engine-friendly by identifying and resolving technical issues that may affect its crawling and indexing. This includes aspects like site speed, mobile-friendliness, and XML sitemaps.
• Competitor Analysis : Analyzing competitor websites to understand their strengths and weaknesses, identify potential opportunities, and stay ahead of industry trends.
• Keeping Up with SEO Trends : Staying up-to-date with search engine algorithm changes, industry trends, and best practices in SEO to adapt strategies accordingly.
• Coordinate with Content and Social Teams : Collaborate with content owners, social teams, and other resources to ensure SEO reviews and cross-site promotions are considered before content creation and on-site deployment.
• Keyword Testing and Selection : Conduct selection and testing of intent as well as SEO keywords in line with business requirements and emerging trends.
• Content Organization : Organize website content into relevant categories to facilitate client journey mapping.
• Leverage AI Tools : Use generative AI tools to automate and streamline lead-to-keyword selection for SEO and intent keywords.
• Data Analysis and Reporting : Use tools like Adobe Analytics and Google Search Console to track performance metrics and generate regular reports.
• Social Media Integration : Integrate SEO efforts with social media marketing to amplify reach and engagement.
• Long-Tail Keywords & Voice Search : Target long-tail keywords and optimize content for voice search (not immediate requirement).

Requirements :

Seniority level

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