Executive - Digital Marketing

Executive - Digital Marketing

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Responsibilities

• a) Plan, execute and monitor digital and offline marketing campaigns to support brand and sales objectives
• b) Coordinate with internal teams and external partners to ensure timely campaign rollout
• c) Track campaign performance and suggest improvements
• a) Maintain and regularly update the company’s social media platforms (e.g., Facebook, Instagram, Tik Tok, XiaoHongShu)
• b) Plan and schedule content that aligns with the brand voice and campaign goals
• c) Monitor digital engagement, analyze social media trends and optimize campaigns to boost online presence
• d) Monitor engagement and propose strategies to grow online presence
• 3. Annual Marketing Planning
• a) Develop, maintain and monitor the yearly marketing calendar aligned with business goals and key seasonal events
• b) Ensure consistent and timely execution of all planned marketing activities
• a) Work closely with outsourced marketing / creative agencies for marketing material development
• b) Review, follow up and provide feedback on design and copy for artwork and promotional content
• c) Ensure brand consistency across all third-party materials
• 5. Creative & Content Support (Including Chinese Materials)
• a) Prepare and translate marketing materials in Chinese (Mandarin) for digital and offline use
• b) Design and update internal marketing materials, including menus and in-store promotional visuals
• c) Support copywriting and visual design aligned with brand identity

Requirements

Seniority level

Employment type

Job function

Note : This refined description excludes extraneous postings and non-essential boilerplate while preserving core responsibilities and requirements.

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