Social Media Public Relations

Responsibilities

Overall management of Xiaohongshu, WeChat Official Account, WeChat Video Account, and Douyin social media accounts.

Leading a team with strong management experience and in-depth research on social media operations.

Planning and providing high-quality, highly shareable content for fans. Responsible for the effectiveness of account text and video content.

Generating and increasing the number of social media fans, improving attention and activity of fans, and timely interacting with fans to support sales conversion rate.

Analyzing social media data results and adjusting work to attract new users and generate revenue.

Plan and execute daily social media activities, tracking and maintaining them. Send various intents according to the project.

Analyze competitors\' marketing strategies and promptly identify innovative approaches in the industry.

Integrate media resources, analyze their advantages, and establish and maintain good working relationships with the media.

Develop and execute strategies to effectively handle the market effects of media advertising.

Manage, coordinate, and uphold public relations and brand reputation.

Job Requirements

Passionate about the Internet and willing to actively explore social media communication. Strong interest in products such as Douyin and Xiaohongshu. Have long-term exposure with Xiaohongshu and Douyin.

The candidate must have strong aesthetic skills and be able to use Photoshop and video editing software.

Have teamwork, initiative, and pioneering spirit, and be able to withstand learning and adaptation pressure.

Experience in operating Xiaohongshu, Douyin, or Video Accounts is required, as are certain data analysis skills.

Over 1 year of experience in content operation / user acquisition and experience in the social media operation industry, such as Xiaohongshu and Douyin, is preferred.

Has a good command of English and can effectively communicate with people from different regions and departments.

Please send your updated CV to if the role is relevant to your experience.

Due to the volume of applications, we regret to inform you that only shortlisted candidates will be notified.

Required Skills Reputation Video Editing Public Relations Advertising Data Analysis Social Media Pressure Teamwork Research Software Planning Marketing English Communication Sales Management

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