Manager, Media Management & Optimization

Manager, Media Management & Optimization

Manager, Media Management & Optimization

Role Summary : We are seeking a strategic, results-driven leader to head the group-wide Media Management & Savings function at Sime Darby Property. This role is responsible for all paid media and owned media strategies across Corporate, Product Development, Industrial, Retail and Leisure.

Key Responsibilities

• Lead the strategy for media planning and buying, optimize spend to achieve corporate KPIs, and deliver measurable media savings at group level.
• Oversee social media strategies for the group's owned platforms, ensuring alignment between paid and organic strategies.
• Group-Wide Media & Social Strategy : Develop integrated paid and organic media strategies across all business units, consolidating plans for efficiency and impact.
• Oversee high-profile group campaigns, including festive launches, retail activations, leisure events, industrial showcases, and corporate branding initiatives.
• Ensure synergy between paid media and owned social channels (Facebook, Instagram, TikTok, LinkedIn, YouTube) to maximize reach, engagement, and conversions.
• Align all activities with corporate scorecard KPIs such as sales achievement, brand perception, and audience growth.
• Media Buying, Negotiation & Savings : Spearhead negotiations with media owners, agencies, and publishers for premium placements, bonus entitlements, and preferential rates at group level.
• Drive bulk buying, barter trade, and asset bundling strategies to achieve annual savings targets.
• Monitor campaign ROI and continuously optimize for cost efficiency and performance.
• Social Media Management & Performance : Oversee group-level social media content planning, campaign execution, and KPI tracking across all business units.
• Guide creative direction, tone, and platform best practices to ensure brand consistency and engagement growth.
• Analyze performance data, identify trends, and implement optimizations to drive higher reach, CTR, engagement, and follower growth.
• Governance, Budget Management & Reporting : Manage the group's Advertising & Promotions (A&P) budgets, ensuring accurate forecasting, tracking, and cost reconciliation.
• Maintain centralized media and social media performance dashboards, contracts, and proof-of-performance records.
• Present regular updates to senior management on budget utilization, savings achieved, and campaign impact.
• Team Leadership & Stakeholder Collaboration : Lead, mentor, and develop the Media Management & Savings team to deliver best-in-class execution.
• Partner with business unit leads, finance, procurement, and agencies to align media and social strategies with business priorities.
• Act as the group's main point of contact for all strategic media and social decisions.

Requirements

Seniority level

Employment type

Job function

Industries

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