Growth Marketing Specialist (Based in Malaysia)

Job Description : Growth Marketing Specialist, Supermom

Location : Malaysia (covering Southeast Asia)

Reports to : B2C Marketing Manager

About Supermom

Supermom is a fast-growing martech startup — and one of only 14 Singaporean companies featured on the 2025 Forbes Asia “100 to Watch” list — connecting brands with millions of parents across Southeast Asia.

Our mission is to support modern parents through trusted communities, authentic content, and meaningful experiences. Beyond community and content, we’re also building the future of parenting with AI-powered tools like MomGenie, the world’s first AI parenting companion.

By combining data, technology, and empathy, we help parents find clarity, confidence, and connection in their parenting journey. If you’re excited about how creativity and technology can come together to make a real difference, Supermom is the place for you.

About the Role

We’re seeking a Growth Marketing Specialist with 2–4 years’ experience, to drive user acquisition and engagement across the entire Supermom ecosystem — including MomGenie, our parenting communities, and digital platforms.

You will experiment across multiple channels, build scalable growth loops, and collaborate with Content, CRM, Product, Community, and Performance Marketing teams to grow our user base across Singapore, Malaysia, and Indonesia.

This is a hands-on, high-ownership role for a data-driven marketer who loves testing, learning, and finding creative ways to accelerate user growth.

What You’ll Do

1. Full-Funnel Growth & User Acquisition

• Drive user acquisition and activation across all Supermom platforms (app, web, community, AI chat on WhatsApp).
• Build and optimise multi-channel campaigns (Meta, Google, TikTok, CRM, partnerships, community) to deliver consistent growth.
• Own and track key metrics across the funnel — awareness, sign-ups, activation, engagement, retention.

2. Experimentation & Optimization

3. Cross-Functional Collaboration

4. Analytics, Reporting & Insights

Requirements

What You Bring

Benefits

What You’ll Gain