Marketing Manager

About the Company

Kasagi Labo is redefining how anime and manga fans engage with each other and creators. We’re building interactive platforms, global communities, and unique experiences that make fandom more authentic, connected, and rewarding. With one of Southeast Asia’s largest seed rounds backing us, we’re scaling fast and need bold thinkers who thrive in ambiguity and act with intent.

Role Overview

We’re looking for a hands-on Marketing Manager to own and accelerate our growth engine. At this stage, the role is designed as an individual contributor with full end-to-end ownership — you’ll be directly designing and running scrappy experiments, navigating high ambiguity, and driving real impact with minimal direction. You’ll partner across product, design, data, and engineering to translate ambitious goals into high-impact campaigns. As the company grows, there will be opportunities to expand the scope into building and leading a team.

Your Responsibilities

• Strategy & Experimentation : Define and prioritise a backlog of marketing experiments (A / B tests, pilots, messaging tweaks), craft clear hypotheses and metrics, and iterate quickly.
• Campaign Planning & Execution : Build and run campaigns across paid, owned, and earned channels, managing briefs, creative direction, timelines, and budgets.
• Data & Optimisation : Monitor MQL, CAC, LTV, and conversion funnel metrics, identify bottlenecks, and recommend scalable solutions. Maintain dashboards and reports.
• Cross-functional Collaboration : Work with product and engineering on feature launches, partner with sales to turn leads into pipeline, and integrate user feedback from customer success.

Who You Are

Culture

At Kasagi Labo, how we work is just as important as what we build. Our culture is anchored by our values :

Checkout our socials

FB : https : / / www.facebook.com / TheAnimeOshi

IG : https : / / www.instagram.com / theanimeoshi

TT : https : / / www.tiktok.com / @theanimeoshi

YT : https : / / www.youtube.com / @TheAnimeOshi-Channel

X : https : / / x.com / TheAnimeOshi

Discord : https : / / discord.gg / animeoshi