Shopper Marketing Officer

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

BAT Malaysia has an exciting opportunity for a Shopper Marketing Officer.

The Shopper Marketing Officer supports the execution of trade programs across Global Travel Retail locations, focusing on in-store excellence, Brand Ambassador management, and shopper engagement—contributing to the ambition of accelerating a Smokeless World.

Your key responsibilities will include :

• Oversee the planning and execution of Brand Ambassador (BA) deployment strategies, with a focus on AME Ensure optimal coverage and performance through effective scheduling, territory planning, and real-time adjustments.
• Manage relationships with BA agencies to ensure alignment with service level agreements (SLAs), performance KPIs, and compliance with brand standards. Conduct regular reviews and provide feedback to drive continuous improvement.
• Collaborate closely with the Trade and Marketing Deployment teams to implement high-impact in-store executions, including promotional displays, planogram compliance, and point-of-sale material (POSM) deployment.
• Gather and analyze shopper behavior data and field feedback to generate actionable insights. Use these insights to support the development and refinement of trade campaigns and shopper marketing strategies.
• Act as the key liaison for the development and deployment of all direct engagement initiatives, including temporary promoter programs, in-store activations, and experiential marketing efforts.
• Lead the planning and development of field cycle instructions and training materials. Ensure timely rollout and alignment with campaign objectives, equipping field teams with the tools and knowledge needed for successful execution.

What are we looking for?

What we offer you?

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions. Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals. We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and / or starting an own venture). Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here. If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.

#J-18808-Ljbffr