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Marketing Executive (Casual Leasing, Advertising & Communities Event) at IPC Shopping Centre

Marketing Executive (Casual Leasing, Advertising & Communities Event) at IPC Shopping Centre

Ikano Bank ABPetaling Jaya, Selangor, Malaysia
30+ days ago
Job description

Marketing Executive (Casual Leasing, Advertising & Communities Event) at IPC Shopping Centre

Full-time

Department : Marketing & Communication

IPC Shopping Centre is located in the Damansara neighbourhood and offers a family-friendly experience with a mix of retail, dining and experiential spaces. The role focuses on casual leasing, advertising spaces, and communities events to support marketing objectives and centre performance.

Responsibilities – Casual Leasing of Promotional Spaces & Communities Events

  • Handle casual leasing of promotional spaces in the Shopping Centre according to the yearly budget.
  • Plan and execute community-driven events and campaigns in line with marketing objectives and the Centre’s positioning.
  • Supervise the set-up of events, roadshows, fairs and activities; coordinate with internal departments, external service providers, exhibitors and contractors.
  • Source suitable external parties for casual leasing that align with the Centre’s Brand Values and Market Position.
  • Develop relationships with tenants and exhibitors to secure take-up of promotional spaces in the centre.
  • Build relationships with communities, tenants, vendors and event organizers to co-create events, roadshows and fairs according to their advertising and promotional needs.
  • Assist the manager in achieving monthly income targets through profitable rental of promotional space, inventory rental and other available revenues.
  • Track and measure event outcomes to achieve high occupancy and good yields.
  • Stay informed of market trends to bring relevant communities’ events and sales activities to the centre.
  • Maintain experiential areas during vacancy periods for promotional and community spaces.

Responsibilities – Casual Leasing of Advertising Spaces

  • Handle casual leasing of advertising spaces in the Shopping Centre according to the yearly budget.
  • Contact tenants and potential brands to describe advertising opportunities in the Centre.
  • Stay informed of current retail advertising trends in the market.
  • Supervise the set-up of advertising media and coordinate with internal departments, external service providers, exhibitors and contractors.
  • Ensure advertisements are appropriate and aligned with the Shopping Centre’s image and positioning.
  • Track and measure outcomes for advertising spaces from advertisers.
  • Develop relationships with tenants and advertisers to secure sponsorship according to yearly budget.
  • Identify potential spaces to be converted into advertising opportunities.
  • Be up-to-date with current advertising technology and solutions.
  • Build relationships with tenants to support their Advertising and Promotional needs.

    • Qualifications

  • Bachelor's Degree in Marketing, Mass Communication, Business, or related field.
  • At least 2 years of marketing experience in a shopping centre or retail environment.
  • Strong experience in sales with interpersonal and communication skills; ability to liaise with and present to various channels across the business.
  • Strong networking skills and resourcefulness.
  • Independent and able to multi-task; able to work under pressure and meet targets and deadlines.
  • Strong negotiation skills and personal integrity.
  • Proactive with good initiative in finding solutions.
  • Good command of English; proficiency in Mandarin and Cantonese is an added advantage.

    • Please apply by 30-June-2025.

    Job Location

    IPC Shopping Centre, Damansara

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    Marketing Executive • Petaling Jaya, Selangor, Malaysia