Senior Manager, Product

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FFM Marketing Sdn Bhd – Sg Buloh, Selangor

Responsible for overseeing a portfolio of related products and leading a team of product managers to drive strategic growth. This role involves developing and executing comprehensive product roadmaps, analyzing market trends, ensuring alignment with overall company objectives, and fostering cross-functional collaboration. The incumbent must possess strong leadership, communication, and analytical skills, along with the ability to manage multiple products and teams effectively to achieve business, sales, and marketing goals.

Job Responsibilities

Financial Planning & Budgeting

• Develop annual financial budgets for each brand, setting sales targets, advertising and promotional (A&P) budgets, profit margins, and gross profit and loss (P&L) projections.
• Develop, plan, and execute brand initiatives, including ATL (Above-the-Line) and BTL (Below-the-Line) marketing, product launches, in-store promotions, merchandising support, and on-ground events. Manage the A&P budget, monitor allocations, and ensure a strong return on investments.
• Oversee product costing and pricing strategies, ensuring profitability while considering market dynamics, competitive positioning, and cost structures.

Demand Forecasting & Inventory Management

Market Analysis & Business Insights

Product Development & Lifecycle Management

Stakeholder & Partner Relations

General Support

Qualifications, Experience & Skills

Strong analytical skills to interpret market data and make informed business decisions.

Stakeholders to be managed

Internal

External

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