Trade In-store Marketing Associate

Maxis Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

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Why does this job exist and why is it critical?

Trade In-store Marketing Associate is responsible for driving effective retail visibility and execution across trade channels. This role manages the planning, production, execution, and compliance of POSM and visual merchandising standards to ensure a strong and consistent brand presence in-store. The role supports product sell‑through by delivering impactful visibility at the point of purchase and maintaining planogram discipline across all store formats.

What are you accountable for?

• In-Store Merchandise Planning
• Develop structured monthly and campaign-based POSM deployment plans across all sales channels (retail stores, open channel dealers, modern trade partners, direct sales teams, and roadshows).
• Align POSM planning with Go-To-Market (GTM) launches, promotional campaigns, and product priorities.
• Allocate POSM by channel, region, and store tier based on store segmentation and visibility potential.
• Ensure POSM deployment supports visibility impact, product focus, and channel competitiveness.
• POSM Production Management
• Manage end-to-end production of POSM including vendor briefing, quotation management, sampling, and final print execution.
• Oversee production of paper and semi-permanent materials such as posters, buntings, counter displays, tent cards, product holders, panels, and signage.
• Continuously explore innovative and high-impact visibility solutions that enhance retail standout, cutting through the clutter in channel.
• Ensure on-time production and delivery to meet campaign timelines and support trade activation requirements.
• Vendor & Inventory Management
• Collaborate with procurement and approved suppliers to manage quotation comparisons, purchase orders, and delivery timelines.
• Maintain a structured POSM inventory system including stock levels, allocation status, and replenishment requirements.
• Forecast POSM needs based on campaign calendars and channel demand to minimize wastage and optimize cost efficiency.
• Track supplier performance to ensure quality, delivery accuracy, and compliance with brand standards.
• Planogram Development & Compliance Management
• Develop and maintain channel-specific planograms for different store formats including telco retail, multi-brand dealers, kiosks, and roadshows.
• Ensure execution consistency by enforcing planogram standards across all regions and frontline displays.
• Collaborate with regional sales teams and merchandiser partners to drive store execution discipline and planogram adherence.
• Field Audit & Reporting
• Work with IT and Sales Operations teams to enhance digital trade visibility audit tools (apps, dashboards, or photo-based tracking systems).
• Monitor merchandiser visitation records and execution quality, identifying gaps and driving corrective actions with field teams.
• Conduct regular market visits and audit checks to assess POSM deployment accuracy and branding consistency.
• Produce visibility performance reports and dashboards with actionable insights for continuous improvement.

What do you need to have for this role?

What’s next?

Maxis values diverse voices & people. We hire and reward our employees based on capability & performance — regardless of ethnicity, gender, age, education, religion, nationality or physical ability.

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