Senior Marketing Executives

Marketing & Communications Executive

The

Marketing Team

is the voice of Wanderlust + Co, responsible for sharing our story around the world whether it is engaging with media and bloggers, retail or wholesale consumers, industry commentators or the fashion community. We are a fast growing, high-energy team with a passion for what we do.

As the

Marketing & Communications Executive

for Wanderlust + Co, you will be responsible for creating and maintaining a favourable public image of the brand via various outlets – building lasting media and influencer relations, managing brand's voice, and developing strategic plans and activations, both online and offline with the Marketing Team.

You will be required to operate creatively and effectively, with the ability to leverage key moments in the marketing and fashion calendar. The right candidate will be great at thinking outside the box, connecting opportunities to increase brand awareness whilst driving brand's identity and retail revenue in the desired direction.

To excel, you should be reliable, organized and detail oriented, with a genuine interest to excel within the marketing, public relations / partnerships and social media scope. Tactical understanding of all primary social media platforms with a sincere interest in fashion is a must.

Job Responsibilities (including but not limited to) –

30% - Planning

• Work within commercial team to create fresh campaigns that will drive business impact – growing an engaged community via interesting and creative PR and social media moments
• Understand collection stories / campaigns to plan and execute purposeful global public relations strategies (including brand events, influencer seeding, collaborations), to drive brand awareness on independent platforms, media sites and social reach, funnel quality traffic to site and stores, increase direct revenue and cultivate an engaged global #WCOcommunity
• Align across departments to ensure timely and strategic content and PR placement, support brand campaigns, launches and marketing initiatives, leveraging on data metrics to support ad-hoc improvements and business decisions.

50% - Execution

20% - Brand Development & Post-Mortem

The following skills will ensure you excel in this role –

Be a team player with an open, honest and straight-forward style of communication