Content Marketing Executive (Based in Malaysia)

Job Description : Content Marketing Executive, Supermom

Location : Singapore / Malaysia (covering Southeast Asia)

Reports to : B2C Marketing Manager

About Supermom

Supermom is Southeast Asia’s leading parenting platform powered by a trusted community of moms. As we seek to grow into the most intelligent and influential digital village for moms across the region, we seek to connect, empower, and inspire millions of parents across Singapore, Malaysia, and Indonesia through our ecosystem of content, experiences, and brand partnerships.

We are now seeking a Content Marketing Executive to join our marketing team. In this role, you’ll craft and manage content that strengthens Supermom’s brand voice across the region in Singapore, Malaysia and Indonesia to drives parent engagement, and supports campaigns across product, growth, partnerships, and community.

Why This Role is Special

At Supermom, your content will go beyond marketing — it will directly support and inspire thousands of parents every day. This is a hands-on role where you’ll get to :

• Create for a community-first platform, not just campaigns.
• Experiment with WhatsApp-first engagement, a pioneering approach in parenting.
• Work across video, social, and community content, gaining end-to-end experience.
• Collaborate with Product, Community, and Partnerships teams, seeing how content drives real impact.

If you’re passionate about social media and want to grow fast while making a difference in families’ lives, this role is for you.

Key Responsibilities

Content Strategy & Planning

Content Production & Execution

Cross-Team Collaboration

Analytics & Optimisation

Qualifications & Experience

Why Join Supermom?