Product Manager • Engagement & Retention (Relocation to Vietnam)
ElfieKota Bharu, Kelantan, Malaysia30+ days ago
Job descriptionRelocation Support – We handle the move, financially and practically Permanent Global Contract – With a seriously competitive salary Private Healthcare – From day one Top-Tier Tech Setup – Brand new MacBook + full onboarding kit Career Growth Framework – Clear, personalised, and fast-moving 14 Days PTO + Public Holidays – Real time off Hybrid Working – 3 days in the office per week Refreshments – Free Lunch and Dinner every day Own and evolve Elfie’s user engagement strategy across onboarding, mid-game, and long-term retention to build lasting behavior change Design and optimize behavioral product loops such as streaks, coin economy, challenges, and milestone rewards to drive habit formation and motivation Integrate personalized in-app communications into the user journey to prompt action without overwhelming users Collaborate with behavioral scientists, designers, engineers, and content teams to transform evidence-based insights into intuitive, engaging product experiences Use data, user feedback, and A / B testing to understand what drives behavior and continuously improve product outcomes Build scalable engagement systems with reusable frameworks and logic that can adapt across features, segments, and markets Define and track key engagement metrics to guide decisions, measure impact, and prioritize product improvements Champion a user-first mindset, ensuring every engagement mechanism is grounded in empathy, science, and sustainable health improvement 5+ years of experience in mobile product management, with a focus on user engagement and retention 3+ years managing B2C products at scale (500,000+ MAU), ideally in consumer health, education, or lifestyle apps Proven ability to drive end-to-end product development from idea to launch, iteration, and optimization Gamification and behavior design expertise Experience designing habit-forming features (e.g., streaks, badges, lotteries, or reward systems) Strong understanding of behavioral psychology, motivational design, or consumer engagement frameworks Bonus : background in wellness, digital health, or mobile games Proficient in Figma for wireframing and collaborating on user flows and journeys Familiar with mobile UX best practices for daily routines, feedback loops, and micro-interactions Experienced in designing, running, and analyzing A / B tests and product experiments Skilled at interpreting engagement funnels, retention curves, and behavioral data Comfortable using tools like Mixpanel, Amplitude, or Looker to inform and validate product decisions Able to define, track, and optimize product KPIs (D1, D7, D30, streak adherence, etc.) Excellent English communication skills for cross-functional and global team alignment Strong project ownership with the ability to independently manage priorities and influence stakeholders Bachelor’s degree in Product, Business, Psychology, Engineering, or a related field is a plus
Overview
Product Manager
- Engagement & Retention (Relocation to Vietnam) at Elfie — relocation support to Vietnam is provided.
About Elfie
Elfie is the first completely free, gamified mobile app that rewards users for managing their health. Our goal is to become the world’s largest self-reported medical record platform across all therapeutic areas. We operate in 10+ countries today, with plans to expand into 15 by the end of 2025.
We’re a mission-led, global start-up with a culture of trust, freedom, and high performance. We’re building something that improves lives with a product-driven approach.
Elfie provides relocation support to Vietnam for expats and a seat at the table of one of Asia’s most exciting mobile health-tech companies.
Click here to learn more on our careers page.
Role and Location
The Product Manager will design habit-forming experiences that keep users engaged and returning to Elfie daily. You’ll blend behavioral science, emotional design, and data-driven insights to drive long-term health habits. Relocation to Vietnam is provided.
What You’ll Get
What You’ll Do
What You’ll Need
Specialized Experience
User-Centered Design and Experimentation
Data-Driven Product Thinking
Collaboration and Communication
Education
Why Join Elfie?
We’re a global start-up that is mission-led and fiercely product-driven, focused on improving lives with a culture of trust, freedom, and high performance.
Apply today for immediate consideration. We offer a referral reward if your recommendation is hired.
Next Steps
Apply now to be considered for this relocation opportunity to Vietnam, and learn more about Elfie’s team, culture, and impact.
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Product Manager • Kota Bharu, Kelantan, Malaysia
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