Talent.com
This job offer is not available in your country.
Branding and Marketing Manager

Branding and Marketing Manager

MirxesBatu Pahat, Johor, Malaysia
21 days ago
Job description

Overview

MiRXES is a Singapore-headquartered molecular diagnostic company with R&D, manufacturing, and clinical lab operations in Singapore, USA, Japan, and China. We specialize in microRNA technologies and the development, manufacturing, and provision of diagnostic test kits and clinical services. Our mission is to enable early disease detection and provide insights for better patient care by harnessing the power of microRNA to augment traditional testing. Our vision is to be the world’s leading developer and provider of accurate, actionable, and affordable microRNA-powered diagnostic tests.

Job Location : Remote in Malaysia

Job Summary

The Manager of Branding and Marketing will lead MiRXES’ regional and global marketing strategy, with a strong focus on branding, commercial enablement, and thought leadership in the field of early cancer detection. Based in Malaysia, this role partners closely with the APAC leadership team to ensure strategic alignment, impactful execution, and consistent messaging to all stakeholders — from customers to government partners.

Responsibilities

  • Define and deploy regional and global marketing strategies in alignment with MiRXES’ commercial and brand objectives.
  • Ensure consistency and collaboration across APAC in the development and execution of strategic marketing plans.
  • Lead the regional commercial marketing plan to support business growth across customer segments and geographies.
  • Identify future business needs and innovation opportunities to drive long-term growth in the region.

Branding and Communications

  • Oversee brand positioning and visual identity, ensuring scientific credibility and alignment with global standards.
  • Lead integrated communications strategies, including PR, media relations, digital and social media, corporate affairs, and government relations.
  • Ensure communications support commercial objectives and branding strategy while managing budgets effectively.
  • Product Marketing and Launch Excellence

  • Drive go-to-market strategies, product positioning, and launch planning across the APAC region.
  • Collaborate with cross-functional teams (R&D, operations, regulatory, commercial) to support product launches and campaigns.
  • Develop marketing and sales enablement tools (e.g., training materials, messaging, presentations).
  • Customer and Market Insights

  • Gather deep customer and market insights through research, field visits, and engagement with key opinion leaders (KOLs).
  • Provide input to global product strategy and value proposition development based on local insights.
  • Commercial and Channel Enablement

  • Lead partner and channel marketing, ensuring alignment with in-country commercial and marketing teams.
  • Support distributor and partner engagement through regional campaigns, programs, and thought leadership content.
  • Team and Stakeholder Leadership

  • Provide inspirational leadership to a matrixed marketing team across the region.
  • Collaborate closely with senior global leaders, regional commercial heads, and external partners.
  • Represent MiRXES at key industry events, conferences, and strategic stakeholder engagements.
  • Desired Skills and Competencies

  • Minimum 8 years of marketing experience in healthcare, biotech, diagnostics, or related sectors, with at least 5 years in a senior leadership role.
  • Proven success in brand management, commercial marketing, and go-to-market execution across diverse APAC markets.
  • Experience with P&L or business unit leadership is a plus.
  • Deep understanding of both B2B and B2C healthcare marketing dynamics.
  • Demonstrated success in building and leading high-performing, cross-functional teams.
  • Excellent communication, negotiation, and public presentation skills.
  • Bachelor’s degree in life sciences, marketing, business, or related discipline; advanced degree preferred.
  • Key Attributes for Success

  • Strategic and commercially driven, with strong execution discipline.
  • Proven leadership ability to inspire and mobilize teams.
  • Agile and entrepreneurial, with a strong innovation mindset.
  • Strong influencing and stakeholder engagement skills.
  • Embody the MiRXES Core Values : integrity, can-do attitude, agility, curiosity, and empathy.
  • This position is a remote role in Malaysia.

    We appreciate your interest in the above-mentioned position; however, only shortlisted candidates will be contacted.

    #J-18808-Ljbffr

    Create a job alert for this search

    Marketing Manager • Batu Pahat, Johor, Malaysia

    Related jobs
    • Promoted
    Technical Marketing Engineer

    Technical Marketing Engineer

    Infotree Global SolutionsMuar, Johor, Malaysia
    Job title : Developer : Technical Marketing - III.Max salary budget : RM8,000 / month.Experience : 5+ years in technical roles, 2+ years with developers, coding skills, and hands-on AI / edge / IoT experienc...Show moreLast updated: 19 days ago
    • Promoted
    Store Manager

    Store Manager

    Marks and SpencerJohorMalaysia, Johor, Malaysia
    Deliver the sales plan to drive sales performance.Implement layout plan which in line with brand, store presentation, styling and marketing principles. Deliver a safe & legal environment for both cu...Show moreLast updated: 4 days ago
    • Promoted
    Associate Customer Marketing

    Associate Customer Marketing

    The Hershey CompanyJohorMalaysia, Johor, Malaysia
    Work Location : Johor, Malaysia.Supports the execution of customer and channel marketing strategies by coordinating shopper activation plans, assisting in commercial operations, and managing adminis...Show moreLast updated: 30+ days ago
    • Promoted
    Branch Manager, Retail Sales

    Branch Manager, Retail Sales

    CARSOMEJohorMalaysia, Johor, Malaysia
    As we have strived to digitalize the used car industry in Southeast Asia, we are looking for goal-driven individuals who are ready to take on challenges and responsibilities.As a Branch Manager, yo...Show moreLast updated: 4 days ago
    • Promoted
    • New!
    Content Promoter & Student Recruitment Partner (Remote, Malaysia)

    Content Promoter & Student Recruitment Partner (Remote, Malaysia)

    FreelancingMuar, Johor, Malaysia
    Content Promoter & Student Recruitment Partner (Remote, Malaysia).Cudy is a fast-growing online tutoring platform committed to delivering high-quality education to students through personalized cla...Show moreLast updated: 10 hours ago
    • Promoted
    PR & Communications Manager (B2B Tech)

    PR & Communications Manager (B2B Tech)

    EPS ConsultantsMuar, Johor, Malaysia
    Position Title : PR & Communications Manager (B2B Tech).Employment Type : 1-Year Contract (Renewable).Salary Range : RM 8,000 – RM 10,000. Develop and execute PR and integrated communication strategies...Show moreLast updated: 21 days ago
    • Promoted
    Technical Product Manager – Operational Excellence (Bangkok-based, relocation provided)

    Technical Product Manager – Operational Excellence (Bangkok-based, relocation provided)

    AgodaBatu Pahat, Johor, Malaysia
    Technical Product Manager – Operational Excellence (Bangkok-based, relocation provided) at Agoda.This role focuses on enabling Agoda Tech to become more effective in non-coding activities such as i...Show moreLast updated: 4 days ago
    • Promoted
    Country Manager, Thailand

    Country Manager, Thailand

    VinarchyBatu Pahat, Johor, Malaysia
    Vinarchy Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia.Vinarchy is seeking a dynamic, commercially savvy Country Manager to lead growth and build the brand presence in Thailand.The port...Show moreLast updated: 4 days ago
    • Promoted
    • New!
    Officer, Marketing Communications

    Officer, Marketing Communications

    Kuok Group SingaporeKebun Baharu, Johor, Malaysia
    Officer, Marketing Communications – Kuok Group Singapore.This position is based in Johor Bahru City Square Mall.Marketing & Communications : Plan and execute marketing campaigns to enhance brand pre...Show moreLast updated: 10 hours ago
    • Promoted
    • New!
    Profitability Manager

    Profitability Manager

    Ninja VanMuar, Johor, Malaysia
    Ninja Van is a tech-enabled logistics company on a mission to provide hassle-free delivery services for businesses of all sizes across Southeast Asia. Launched in 2014, we started operations in Sing...Show moreLast updated: 10 hours ago
    • Promoted
    • New!
    Production Manager / AM [Industrial Machinery]

    Production Manager / AM [Industrial Machinery]

    Randstad MalaysiaJohorMalaysia, Johor, Malaysia
    We are currently looking for a Production Manager / Assistant Manager for a leading player in the Industrial Machinery Manufacturing Industry for their expansion. This company has a legacy of more tha...Show moreLast updated: 10 hours ago
    • Promoted
    • New!
    Marketing Operations Manager (APJ)

    Marketing Operations Manager (APJ)

    DigitalMuar, Johor, Malaysia
    Marketing Operations Manager (Contract, Remote Role).APJ region to lead operational programming and manage the tech stack in Marketo and related platforms. The role demands deep knowledge of regiona...Show moreLast updated: 10 hours ago
    • Promoted
    • New!
    Growth Marketing Manager (AI-enabled)

    Growth Marketing Manager (AI-enabled)

    DigifyBatu Pahat, Johor, Malaysia
    Growth Marketing Specialist (AI-enabled).This role is a Growth Marketing Specialist (AI-enabled) at Digify, a cloud-based document security and data room software. This is an individual contributor ...Show moreLast updated: 10 hours ago
    • Promoted
    • New!
    Store Manager / Store Manager Trainee (Batu Pahat, Jb Southkey, Aeon Tebrau, Jpo, Penang, Ipoh,[...]

    Store Manager / Store Manager Trainee (Batu Pahat, Jb Southkey, Aeon Tebrau, Jpo, Penang, Ipoh,[...]

    HLAKebun Baharu, Johor, Malaysia
    Store Manager / Store Manager Trainee (Batu Pahat, Jb Southkey, Aeon Tebrau, Jpo, Penang, Ipoh, Melaka, KL, Selangor, Kedah). Store Manager / Store Manager Trainee (Batu Pahat, Jb Southkey, Aeon Teb...Show moreLast updated: 10 hours ago
    • Promoted
    • New!
    Quality Officer / Clerk (Admin) - FOZ One

    Quality Officer / Clerk (Admin) - FOZ One

    Foz One Sdn. BhdJohorMalaysia, Johor, Malaysia
    This role is in charge of all administrative duties for the Quality Department, including coordinating with HR and payroll for attendance and maintaining department files.Update attendance and emai...Show moreLast updated: 10 hours ago
    • Promoted
    Global Operations Director – Data Center Product Manufacturing

    Global Operations Director – Data Center Product Manufacturing

    AirswiftJohorMalaysia, Johor, Malaysia
    Global Operations Director – Data Center Product Manufacturing.Highly competitive, commensurate with experience - open for discussion based on your current and expected salary.Our client is a globa...Show moreLast updated: 2 days ago
    • Promoted
    Regional Business Development Manager (Nutraceuticals)

    Regional Business Development Manager (Nutraceuticals)

    Monroe Consulting GroupBatu Pahat, Johor, Malaysia
    Monroe Consulting Group Malaysia, an executive recruitment firm is partnering with a leading manufacturer of high-end nutraceutical ingredients and health supplements to hire a Business Development...Show moreLast updated: 21 days ago
    • Promoted
    Customer Success Manager

    Customer Success Manager

    Addressable.ioBatu Pahat, Johor, Malaysia
    Customer Success Manager - Paid Media at Addressable.Join Addressable, a leading Web3 growth SaaS company, and play a pivotal role in empowering marketers with innovative blockchain and social medi...Show moreLast updated: 2 days ago