Senior Manager, Revenue Growth Management (RGM) Singapore and Malaysia

This is an either Malaysia (KL) or Singapore countries focused role, individual contributor, leading key Revenue Growth Management processes and capability.

As an Operating Units (OU) priority, this role has a strong footprint in integrating Long Range Planning and Business Planning processes specifically in Project Management Office, volume, transactions, Net Sales Revenue and Occasion, Brand, Package, Price, and Channel (OBPPC) design.

The role also will be part and / or lead multi-functional initiatives for the specific countries or OU level, with strong collaboration with key areas / roles such as Human Insights, Strategy, Finance planning, Frontline Marketing, Commercial Finance, Franchise leadership, Frontline Revenue Growth Management, Global Revenue Growth Management Networks and IT / Digital Technology Service (DTS).

Job Responsibilities

• Identify, validate, and align country Revenue, Profit and Volume pools to ensure a clear opportunity mapping that delivers Revenue, transactions, volume and Operating Income growth while observing and strengthening competitive relevance.
• Prioritise opportunity and set addressable targets according to ability to win and strategic priorities per key category, channel and segment.
• Lead, design and implement integrated system Revenue Growth Management solutions and plans to support top line revenue growth and margin expansion considering all key stakeholders (Consumers, Shoppers and Customers). Such solutions consider Occasion, Brand, Package, Price, and Channel architecture, Efficient assortment, Pricing roadmaps and promo, terms, and conditions guidelines.
• Mirror, synchronise and deploy key Operating Unit big bets (affordability, premiumization, trade and promo expense optimisation, etc.) to each region of the countries needs. Bi directionally, feed into the Operating Unit strategy those local priorities and realities.
• Assess multiple solutions, scenario modelling and directs recommendations on best way forward to drive Top, bottom line as well as competitive position in each region in the country.
• Connects Revenue Growth Management solutions to Integrated Execution guidelines considering segmentation, Value to Market, Picos and channel strategy.
• Collaborate with the franchise and the bottler and lead specific projects aiming to bring incremental revenue and profits.
• Ensures full understanding of system financials and value chains to ensure informed decisions through strong business cases.
• Actively participate in Long Range Planning, Business Planning and RE ensuring key initiatives are represented according to market realities.
• Tracks deployment of Revenue Growth Management initiatives, ensure control dashboards integrations and provide learnings to all stakeholders.
• Lead Revenue Growth Management 2.0 processes acting as Project owner ensuring clear processes, routines, and governance in relevant markets
• Ensures deployment of global / local tools for Revenue Growth Management (Toolkit)
• Assess data and insights availability and accuracy to ensure fact-based decision making.
• Ensure talent development within the system, bringing available content to enable the organization to improve Revenue Growth Management methodologies and ways of working.
• Provide and validate franchise and country results, narratives.
• Lead special Revenue Growth Management projects across the Operating Unit. These special projects could be assigned depending on the relevance of the market and the skills of the position to impact other geographies.

Impact

Qualifications & Requirements

Work Focus

Communication Focus

Skills : Agile Methodology; User Experience (UX); Influencing; Microsoft Office; Communication; Microsoft Azure Databricks; Business Process Modeling; Digital Transformation; DevOps; Enterprise Architecture Framework; Data Flow Diagram; Change Management; Cloud Platform

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