Commercial Director

Overview

An evolving lifestyle group, AIRSCREAM’s Vape Division remains our foundational business and a critical driver of revenue, brand equity, and global reach. To accelerate growth and navigate increasing regulatory complexities, we are seeking a Sales Director with the strategic vision, operational rigor, and commercial leadership to reshape our go‑to‑market model, drive sustainable growth, and future‑proof our global sales strategy. This succession‑critical role reports directly to the Group CEO and sits on the extended leadership team.

Key Responsibilities

• Strategic Sales Leadership : Drive commercial strategy and implementation aligned with Group growth priorities and market‑specific dynamics.
• Global Expansion & Market Penetration : Lead entry and acceleration in key growth markets (EU, MENA, LATAM, SE Asia).
• RTM Transformation : Phase out low‑value DSD arrangements and establish efficient, scalable FMCG‑grade distribution partnerships.
• Commercial Operations : Full ownership of Vape Division P&L, pricing, forecasting, and performance metrics.
• Cross‑Functional Alignment : Collaborate with Regulatory, Legal, Brand, Product, and Finance to deliver compliant, brand‑led growth.
• Team Development : Build and lead a global commercial team with performance accountability and market agility.

Key Requirements

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