Retail Specialist

Coty Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

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Retail Specialist

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Coty Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

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Responsibilities As our Retail Specialist, Travel Retail, you are responsible for Retail Sales development including promotional and merchandising activities related to a Duty-Free distribution channel and organization. The job holder plans activities and promotions together with the Retail Manager, set the targets, implement the activities, control results and budgets and issue monthly retail sales reporting. The Retail Specialist is responsible for maximizing in-store brand exposure and positioning, and for providing feedback on competitors\' and retailers sales and activities

YOUR MAIN FOCUS RETAIL SALES / EXCELLENCE

Regular updating of monthly sales report via HUB / internal trackers

Collaborate closely with retailer to ensure timely on-counter date for newness

Monitor closely on the retail performance of newness and our core lines

Plan and implement suitable incentives to drive sell-out in line with competition standards

Identification of any likely risk / opportunities from itemized sales report and make necessary recommendations to Retail Manager

Set ambition & goals including Retail Sales Targets and implement all action plans in co-ordination with the Retail Manager

To drive improvement in store ranking / market share of Coty brands (KPI)

Identify potential space improvement at shopfloor or any opportunities to improve our retail sales performance

Provide an in-depth monthly analysis of the market to Retail Manager & other Departments within Travel Retail.

MERCHANDIZING EXCELLENCE

Ensure timely updates merchandizing grids / visuals for all newness in accordance with our corporate guidelines in collaboration with the airport coordinator

Perfect retail merchandizing excellence and visual merchandising to be observed at all times (sufficient testers, testers stand, lighting, clean counters etc)

To prepare planogram proposal to floor team for execution

Preparation and shipment of counter-tools (ie : gifting elements, posm etc) in customers’ orders. To work closely with Demand Planner on fulfilment rate of non-sellables

To conduct regular TRIP CHECKS for key market

To nurture strong business partnerships with shopfloor team

Partner closely with marketing and merchandizing team to put forward recommendations.

To readily share competitor’s insight & propose appropriate actions to maximize sales

PROMOTION EXECUTION

Execution of all planned promotions (recruit promoters, GWP’s, set targets in agreement with Retail Manager, set-up)

Preparation of COMA deck for MPM team for promotion execution

Co-ordinate, analyse and exploit all data on the activity level of the points of sale, on the feed-back of merchandising and promotional activities of Coty brands and competitors

Regular update of TRIP platform and CCR

Provide weekly and monthly updates and follow-up on key information, promotion results, budgets and costs to the Retail Manager

Keeps abreast of and provides info on competitor activities, making recommendations to boost sales

ADMINISTRATIVE SUPPORT

Support Retail Manager in preparation of MBU & Business Review. Provide feedback to help Retail Manager compile.

Coordinate with the registration team to renew the Product Registration Certificate

PR / PO creation

INVENTORY CONTROL / FULFILMENT

Monitor closely on sellables and including short shipment to flag the potential risks to BA team

Maintain adequate inventory levels in retailer’s doors, warehouse inventory, sellable stock, testers, promotional items, advertising materials etc.

To keep track of retailers’ placement of newness orders and short shipment

BA MANAGEMENT

Lead and motivate the BA Team and develop their product knowledge and selling techniques

Ensure every BA is an Ambassador of the Brand they represent by coaching and providing feedback to them on service behaviors that drive Retail Excellence

Monitor BA monthly sales performance and examine ways to improve their productivity.

To monitor and update BA database

To create CCR for their monthly salary

Uniform management

PRODUCT TRAINING

Plan and execute training calendar to our retailers in collaboration with the education team

E.COM / TRADE MARKETING

To improve Coty E.Com presence in retailers platforms (regular updates of newness and banner updates)

Develop and execute effective livestream programme by working with cross-functional teams (marketing, commercial, retail & education team)

To collaborate across cross-department to drive instore activities especially during KCP

Stay abreast of the competitive landscape and propose new initiatives to Retail Manager.

Working for Coty means

Our people make us who we are. They are the brightest minds bringing innovative concepts to life. If you’re someone unwilling to settle, likes to envision larger possibilities, accelerate learning, and push boundaries – we’d love to hear from you! Working at Coty means being part of an inclusive workplace committed to diversity and equity, valuing diverse perspectives and backgrounds. Your ideas will count, fostering a career where you can achieve more than you ever imagined.

The team consists of Commercial professionals and you will work closely together with several departments such as Education and Marketing teams. All your colleagues are collaborative, and you will receive tremendous support for you to excel in this role.

YOU ARE A COTY FIT You like to make a difference. As an experienced Retail Specialist, you will share your valuable experience with the team and you get energy from working in a fast-paced, diverse and international environment. Other than that, you should also have the following requirements :

At least 3-5 years' working experience in Retail, Beauty experience is preferred

Industry knowledge & Travel Retail experience a plus, but not essential

Competent in excel & PowerPoint.

Good negotiation skills

Our Benefits As our Retail Specialist, Travel Retail some of the benefits you will receive are :

Omni-Working : Hybrid flexible working model enabling employees to balance remote and office-based work

Product Allowance : Employees can order from a selection of Coty Products each year

Free goods : Employees would be able to enjoy occasional free products due to Company’s initiative

Gender-Neutral Paid Parental Leave : All Employees, regardless of gender, will have access to the same number of fully paid weeks of offered parental leave

About Coty Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Therefore, we are proud to be an equal opportunities employer. We do not discriminate against any candidate or employee and strive to be an open, inclusive and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty!

Seniority level

Mid-Senior level

Employment type

Other

Job function

Sales and Business Development

Industries

Personal Care Product Manufacturing

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