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Director, Sales
Director, SalesAmari SPICE Penang • PenangMalaysia, Penang, Malaysia
Director, Sales

Director, Sales

Amari SPICE Penang • PenangMalaysia, Penang, Malaysia
30+ days ago
Job description

Responsibilities

General

  • Develops and formulates sales strategies
  • Sets objectives for the Sales Department
  • Surveys rate structures of competing markets and competitors and proposes new rate structures to Director, Commercial for discussions whenever deemed necessary.
  • Prepares and forwards periodical surveys about competition and competing markets.
  • Maintains and develop effective employee relations where it relates to Sales.

Sales activities

  • Promotes the image of the hotel, the hotel group and its individual properties.
  • Creates new contracts, negotiates contracts and generate sales.
  • Monitors activities and performance of all assigned team members.
  • Co-ordinates sales and promotes business for the hotel locally.
  • Investigates potential markets by studying various reference and industry publications for sales leads.
  • Invites and entertains selected operations, agents and representatives.
  • Marketing Activities

  • Participates as an active member of the community through association memberships and other trade organizations.
  • Reviews regularly the internal promotion pieces for visual effect.
  • Investigates potential markets by :
  • Analyzing guest history and registration card files.

  • Studying guest questionnaires.
  • Reviewing government statistics on visitor arrivals.
  • Analyzing competition’s sales and promotion efforts
  • Studying various reference and industry publications for sales leads.
  • Recommends to the Director, Commercial the kind of promotion and advertising which will be most productive for the hotel by analyzing the market effectiveness of past promotion and advertising campaigns.
  • Administration

  • Conducts such functions as performance appraisal, coaching and counseling and dismissal if necessary to ensure appropriate staffing and productivity.
  • Develops and implements formal training plans for the sales team.
  • Ensures efficient and reliable administrative support of the sales team.
  • Supervises and updates promotional material, brochures, slides, tariff sheets, sales kits, give-away etc. in co-ordination with Director, Commercial.
  • Monitors brochures of contracted operators, agents and representatives to ensure correct presentation of features and promotions of the hotel.
  • Checks and forwards updates as needed on status of new contracts (contracts printed, send-out, returned, distributed, entered of the system, filed).
  • Ensures proper internal distribution of contracts and lists of agents, operators and others.
  • Supervises handling of incoming and outgoing correspondences and messages as related to Sales & Marketing
  • Ensures adherence to the Head Office credit lists and its distribution
  • Briefing / Meeting / Reports

  • Attends and assist Director, Commercial to conduct the weekly sales meeting.
  • Attends the monthly sales meeting together with the Head Operation Leaders.
  • Perform other duties as may be assigned.
  • Qualifications

  • Bachelor's degree or equivalent experience
  • 3+ years' of senior sales leadership experience
  • 5+ years' of experience in sales
  • Strong leadership skills
  • #J-18808-Ljbffr

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    Sales Director • PenangMalaysia, Penang, Malaysia

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