Marketing Manager

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At My Free Course, we believe education should be free, accessible, and life‑changing. We're a forward‑thinking e‑learning platform offering fully funded Level 2 courses to adult learners across England. Our mission is to open doors through education, and we need an exceptional Marketing Manager to drive our digital acquisition strategy.

We are seeking a data‑driven leader to take full ownership of overseeing a team as they manage our core performance channels. This role primarily focuses on overseeing a team that manages Paid Social (Meta) but requires strategic oversight of PPC (Google Ads) and the wider acquisition funnels (SEO, Wordpress, forecasting). You will be accountable for coordinating a team that is able to translate business goals into a high‑impact digital strategy, ensuring efficient spend and maximum quality lead generation to support our mission.

Contract

3‑Month Fixed Term (with potential to renew based on performance)

Salary

$700–$1,000 USD per month converted to your home currency

Location

Fully Remote - Asia

Hours

Monday–Friday, 8 : 00 AM – 4 : 00 PM BST / GMT

Key Responsibilities

Strategy, Budgeting & Planning

• Performance Leadership : Take full ownership and accountability for all paid acquisition channels (Meta, Google Ads, TikTok) and SEO, focusing on maximising quality lead volume and minimising Cost Per Lead (CPL).
• Team & Resource Coordination : Oversee and coordinate the efforts of channel specialists or external partners / agencies, ensuring all activity is aligned and executed efficiently.
• Budget Management : Develop, manage, and forecast the paid media budget, making strategic decisions on spend allocation across platforms and campaigns to hit aggressive ROI targets.
• Cross‑Channel Integration : Ensure the paid media strategy aligns seamlessly with our organic strategy and brand guidelines, providing clear direction on messaging and audience targeting across the marketing mix.
• Financial Reporting : Develop and present monthly / quarterly performance forecasts to senior management, reporting accurately on results, variances, and strategic recommendations for scaling.

Conversion & Optimisation

Market & Stakeholder Management

What We Are Looking For

Essential Experience

Additional Details

Key Attributes

What We Offer

Minimum Infrastructure Requirements

Start Date

To be confirmed

Application Email

Please email your c.v. to :

Application Deadline

Rolling

Seniority level

Employment type

Job function

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