Marketing & Communications Manager (SEA)

Overview Executive recruitment company Monroe Consulting Group's Industrial Division is recruiting on behalf of a well-established multinational company in the machinery and equipment manufacturing for processing wood, stone, and glass materials.

Job summary :

The winning candidate will spearhead the development and execution of strategic marketing and communication plans aimed at elevating brand visibility, driving engagement, and supporting organizational objectives across Southeast Asia. This role involves managing content creation across multiple channels, overseeing public relations efforts, and coordinating integrated marketing campaigns. The candidate will collaborate closely with cross-functional teams to ensure consistent messaging and impactful outreach while analysing market trends and performance metrics to refine strategies.

Job description Overall Responsibilities :

Develops, plans, and executes outbound marketing activities for the company, including public relations, tradeshows, events, online & offline communication, social media, lead generation, product launches and branding for the organization.

Implements the most suitable mix to achieve the company goals in the markets and implements the overall distinctive material brand experience in the markets, adapting specific deliverables to the local culture respectively.

Conduct comprehensive analysis to understand company and product positioning, identify target audiences, and establish specific marketing objectives across various product segments, geographies, and channels.

Develop strategies to improve customer satisfaction and loyalty through targeted marketing initiatives.

Internal & External Branding

Lead the development and execution of local marketing programs and campaigns in alignment with global marketing guidelines to enhance the organization's experience at the market level.

Manage and uphold the company's brand identity across all internal and external channels, including the physical image of offices and showrooms in Southeast Asia.

Collaborate with HR to develop internal branding strategies that boost employee engagement and foster a positive work environment.

Event Management

Generate market-specific commercial launch plans and coordinate with global representatives to ensure proper execution of launch activities.

Collaborate with the Sales team to generate leads and foster client relationships during events.

Monitor marketing campaign-led leads and opportunities at the market level, collaborating closely with sales to accelerate customer decision-making and enable sales success.

Digital Marketing

Collaborate with the Brand Guidelines & Corporate team to implement brand strategies and promotional plans, supporting content development and reviewing communication materials across various channels (i.e., webinars, advertisements, website / industry portal materials, eblasts, social media posts, video scripts).

Leverage analytics and data to optimise digital campaigns and drive lead generation. Use insights to develop strategy, enhance engagement, and assess the effectiveness of social media campaigns against established KPIs.

Internal & External Communications

Develop and manage internal communication strategies to foster a positive corporate culture.

Create and distribute press releases, newsletters, and other communication materials to external stakeholders.

Manage relationships with media outlets and other communication partners.

Oversee crisis communication efforts and maintain a positive public image for the company.

Job Requirements

Bachelor's Degree in Marketing, Communications, Business Administration or relevant.

At least 5 years of experience in B2B market management, including developing B2B marketing plans and campaigns and measuring marketing performance.

Good understanding of various social media platforms with the ability to manage social media engagement independently.

Strong problem-solving and creative thinking capabilities.

Experience with Salesforce and SAP platforms and analytics (or equivalent tools), as well as marketing automation and digital marketing tools.

Detail-oriented with the ability to multitask in a fast-paced environment.

Must be able to travel across Southeast Asia countries and headquarter for business needs.

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