On Trade Manager (Alcoholic Beverage Industry) - Work From Home

Overview

A global leader in the alcoholic beverage industry is looking for an On Trade Manager to manage distributor and key accounts, implement strategic plans, enhance on-trade channel performance and drive business expansion in Malaysia. This is a fully remote role with flexible working hours.

Responsibilities

• Manage and strengthen relationships with local distributor teams and key accounts to secure support for the brand portfolio.
• Recommend, implement, and track competitive short- and long-term distribution plans and commercial strategies aligned with strategic imperatives.
• Collaborate with regional and functional teams to define and prioritize local commercial strategies, ensuring adequate support from marketing and activation functions.
• Understand the brand portfolio and advise on positioning strategies within the On-trade Channel.
• Build and grow key on-trade lighthouse accounts in priority cities.
• Guide distributor teams in applying commercial excellence frameworks to drive and measure business growth.
• Ensure distributor teams operate in strategic alignment with local priorities and regional imperatives.
• Support the development of distributor teams into high-performing, commercially excellent organizations with strong leadership and execution capabilities.
• Monitor merchandising execution and oversee the implementation of marketing programs.
• Conduct monthly business reviews with distributors to ensure on-trade distribution targets are met.
• Partner with the Trade Marketing team to drive commercial and marketing excellence, including support for on-trade data reporting.

Requirements

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