Product Marketing Manager

Responsibilities

Develop and manage product strategies, roadmaps, and lifecycle management. Identify and drive product innovation initiatives to materialize new product ideas and enhancement projects for existing products. Define product specifications and design requirements to address country-specific demands effectively. Compile, manage, and maintain comprehensive product specifications and data. Develop and document unique selling propositions (USP) for each product to ensure market readiness for launch. Develop and execute comprehensive marketing plans and strategies. Develop and implement integrated marketing and communication strategies for both online e-commerce platforms and offline activation events. Plan and manage the annual marketing budget to drive brand awareness, market differentiation, and clear product positioning, ensuring alignment with the annual plan. Collaborate with sales teams to provide training, tools, and resources for effective selling. Analyze market data, sales performance, and customer feedback to inform strategies. Acquire and leverage competitive intelligence around relevant product categories. Recommend strategies to capitalize on organizational strengths in the competitive landscape. Monitor and consolidate competitor profiles and activities across various markets to identify trends and strategic opportunities. Prepare regular reports on product performance, market trends, and campaign ROI. Consolidate a database of product quality certifications. Obtain certification data from manufacturers and compile all local testing and certification qualifications for reference and compliance. Develop sales presentations, product demos, and competitive analysis reports. Develop and implement comprehensive knowledge-building training programs, including the creation of training materials and sales tools. Ensure the sales team is well-equipped with the necessary knowledge and resources to effectively penetrate the market. Support the creation of pricing strategies and promotional programs. Oversee branding, positioning, and messaging for the product portfolio. Plan and manage product launches, promotions, and marketing campaigns. Serve as a brand guardian, ensuring full compliance with global and local brand guidelines across all marketing activities and materials. Develop new or adapt regional communication strategies to support the successful launch of each new product. Develop and execute digital marketing activities, including website updates and social media campaigns, ensuring a consistent message aligned with regional directives. About the ASSA ABLOY Group

We are the ASSA ABLOY Group . Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access. As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally. As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.

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