Job Brief :
We are looking for a flexible and versatile Marketing Marketeer who will be responsible for the development of our inbound sales channels.
Job Responsibilities :
- Create strategies and tactics to get the word out about our company and drive qualified traffic to our front door
- Execute successful marketing campaigns and own their implementation from ideation to execution
- Test with a variety of organic and paid acquisition channels – content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more
- Develop valuable and engaging content for our website and blog that attracts and converts our target groups
- Establish strategic relationships and partner with key industry players, agencies and vendors
- Be in charge of marketing budget and allocate / invest funds wisely
- Measure and report performance of marketing campaigns, gain insight and assess against goals
Job Requirements :
Possess at least Bachelor's Degree in Marketing or a related fieldOn-hands experience in marketing together with the potential and attitude required to learnProven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivateFamiliarity of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)Excel in setting up and optimizing Google Adwords campaignsNumerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheetsGood taste, a sense of aesthetics and a love for great copy and witty communicationUp-to-date with the latest trends and best practices in online marketing and measurement