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Live Commerce Manager

Live Commerce Manager

DE'XANDRABandar Baru Bangi, Selangor, Malaysia
3 hours ago
Job description

We are seeking an experienced Live Commerce Manager to lead and drive the performance of live selling on TikTok and Shopee platforms. This role involves managing a team of live hosts, planning campaign strategies, and collaborating across departments to achieve sales targets and business growth.

Key Responsibilities

  • Live Host Management (Operational)
  • Organize and monitor live host schedules (15–20 hosts).
  • Ensure live slots are consistent and meet daily / weekly live hour targets.
  • Train and coach hosts on pitching, engagement, compliance, and energy.
  • Monitor each host’s performance (viewer count, conversion, GMV).
  • Act as a liaison between live hosts and HQ for issues / feedback.
  • Campaign & Strategy (Platform)
  • Work with TikTok & Shopee Account Managers to capture campaign opportunities.
  • Integrate campaign calendars, vouchers, mega sales into live plans.
  • Plan ads (TikTok Ads / Shopee Ads) to support key live sessions.
  • Analyze live data (CTR, CVR, GMV, AOV) and provide improvement strategies.
  • Develop creative content angles (hooks, storytelling, upsell strategies).
  • Cross-team Collaboration
  • Collaborate with the Marketing team to align promotions and creative assets.
  • Coordinate with Inventory & Operations teams to ensure stock availability.
  • Prepare regular performance reports for Management.

Key Performance Indicators (KPIs)

  • 95% of live slots filled weekly.
  • Achieve monthly GMV target through live selling.
  • Increase conversion rate & AOV each quarter.
  • At least 70% of hosts maintain “above standard” performance.
  • Participate in 100% of major campaigns (Mega Sales, Payday, Double Digit).
  • Positive ROI on ads (ROAS >

    • X).

    Nice to Have (Bonus) :

  • Previous experience as a live host.
  • Existing network with TikTok / Shopee Account Managers.
  • Creative mindset with the ability to generate engaging live content ideas.

    • (Apply now at #J-18808-Ljbffr

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    Manager Commerce • Bandar Baru Bangi, Selangor, Malaysia