Senior Executive - Socia Media

Overview

Job responsibilities and requirements for the role include managing livestream programs, enabling sales integration, post-livestream fulfilment, monetisation, performance tracking, and compliance with regulatory and brand guidelines. The candidate should have relevant experience in e-commerce, social commerce, livestreaming, or digital marketing and be willing to appear on camera.

Responsibilities

• Plan & Execute Livestream Programs — Develop a structured and engaging livestream calendar in alignment with business needs. Lead end-to-end execution from content planning, scripting and on-ground team coordination—for consistent, high-quality shows.
• Enable Sales Integration — Set up and manage product tagging and purchase flows across social livestream platforms, ensuring seamless viewer-to-checkout experiences.
• Post-Livestream Fulfilment — Collaborate with internal operations to manage booking confirmations, shipping processes, and guest communication—ensuring timely and smooth fulfilment.
• Drive Monetisation & Cross-Selling — Identify revenue opportunities through brand partnerships, sponsorships and affiliate deals via livestreaming channels.
• Track & Optimise Performance — Monitor key livestream metrics such as engagement, watch time, conversion rates, and sales. Use data insights to continuously improve show formats, scheduling, and sales effectiveness.
• Ensure Regulatory & Brand Compliance — Ensure all livestream content adheres to PDPA guidelines, advertising standards, and individual platform policies. Uphold brand tone and quality across all outputs.

Qualifications

#J-18808-Ljbffr