Marketing Communications Executive

Overview

As a Marketing Executive, you will play a crucial role in developing and implementing effective marketing strategies to promote our products / services and enhance the company's brand presence in the market. You will be responsible for overseeing various marketing activities, collaborating with cross-functional teams, and driving successful campaigns to achieve the company's growth objectives.

Key Responsibilities

• Create and execute comprehensive marketing plans aligned with the company’s overall objectives and target audience.
• Conduct market research to identify customer needs, industry trends, and competitor analysis to develop a competitive edge.
• Campaign Management : Plan, execute, and monitor marketing campaigns across different channels (digital, print, social media, events & etc).
• Ensure campaigns are on time, within budget, and meet performance metrics and KPIs.
• Brand Management : Maintain and enhance the company’s brand image and identity through consistent messaging and visual representation.
• Ensure brand guidelines are followed across all marketing materials and communication channels.
• Digital Marketing : Oversee digital marketing efforts, including website content, SEO, email marketing, social media, and online advertising.
• Analyze data and insights from digital campaigns to optimize performance and identify growth opportunities.
• Team Management : Lead and motivate the marketing team, fostering a collaborative and high-performing work environment.
• Delegate tasks, set clear objectives, and provide guidance to team members to ensure successful execution of marketing initiatives.
• Budget Management : Develop and manage the marketing budget, allocating resources effectively to maximize ROI.
• Monitor expenses and ensure all marketing activities are within the approved budget.
• Partnerships and Collaborations : Identify potential partnerships and collaborations that can expand the company’s reach and increase brand visibility.
• Negotiate and manage partnerships to ensure mutually beneficial outcomes.
• Performance Analysis : Track and analyze marketing metrics and performance data to measure the effectiveness of campaigns and strategies.
• Provide regular reports and insights to senior management and stakeholders.
• Customer Relationship Management : Understand customer preferences and behavior through data analysis and feedback to improve marketing strategies and customer experience.

Qualifications

SOME PERKS OF WORKING WITH US

Kindly noted that only short-listed candidates will be called for Interview. Thank you.

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