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Email Marketing Specialist 1.1

Email Marketing Specialist 1.1

Activate TalentMY
13 hours ago
Job type
  • Quick Apply
Job description

Position :

Email Marketing Specialist (Part-Time)

Type of Contract :

Independent Contractor

Working Hours :

Monday–Friday (PST, 20 hours per week)

🌎 Work from any corner of the world and be a part of the #remoteworkrevolution!

About the Company

We are a fast-growing lifestyle brand on a mission to make self-care accessible and sustainable . Our community-first approach blends beautiful, thoughtful products with powerful storytelling and exceptional digital experiences. We believe in empowering individuals, nurturing genuine connection, and building a global brand that stands for more.

Scope of the Role :

We’re looking for a creative and data-obsessed Email Marketing Specialist to own and scale our email and SMS marketing channels . You’ll be responsible for building lifecycle automations, managing campaigns, and using data to turn subscribers into loyal brand advocates.

Duties and Responsibilities :

  • Manage end-to-end execution of email and SMS campaigns (promos, launches, flows)
  • Own and optimize lifecycle flows (Welcome, Abandoned Cart, Post-Purchase, Win-Back, etc.)
  • Develop strategies to grow and segment the subscriber list while maintaining deliverability
  • Personalize content and messaging using audience segmentation and dynamic data
  • Conduct A / B tests on subject lines, CTAs, creative, and send times
  • Monitor and analyze performance (open rates, CTR, revenue, etc.) and report actionable insights
  • Ensure brand consistency and high design standards across all communications
  • Collaborate with Creative, Brand, and E-commerce teams to align campaigns with launches and goals

Requirements

Years of Experience

  • 3+ years in email marketing, ideally in a DTC e-commerce environment
  • Background

  • Proven experience creating and optimizing campaigns that drive conversions
  • Familiarity with lifecycle marketing and customer retention strategies
  • Strong writing and editing skills with a flair for brand storytelling
  • Bonus : Experience with SMS marketing (e.g. Postscript, Attentive)
  • Tools and Software

  • Klaviyo (strongly preferred) or similar email marketing platform
  • SMS platforms (Postscript, Attentive, etc.)
  • Google Analytics or other reporting tools
  • Basic HTML / CSS for email formatting (preferred)
  • Project management tools (e.g., Asana, Notion, or similar)
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