Product Specialist

Overview

Product Specialist role at Abbott. This position focuses on achieving sales targets, promoting AV products, and supporting clinical teams with product knowledge and technical data.

Responsibilities

• To ensure achievement of team and individual sales targets
• To make regular sales calls to related healthcare professionals (interventionists and cardiovascular lab staff) to promote AV products by providing detailed product information, technical specifications and latest clinical data
• To develop and implement effective sales plans in assigned territories in accordance with budgets, sales volumes, product mix and timelines
• Regularly review sales objectives and strategies according to the company’s objectives and policies
• To provide professional and technical advice to doctors / interventionists and cath. lab staff on PTCA cases – specifications and properties of AV products for various clinical scenarios
• Prepare sponsorship documents and organize assigned marketing activities (local and overseas medical congresses)
• Plan and organize teaching programs by local and foreign physicians in assigned accounts
• Organise and deliver product presentations to healthcare providers
• Implement marketing strategies and messages to promote and increase market share of assigned products
• Track implementation and market share in accounts
• Coordinate marketing programs and promotional campaigns as assigned
• Prepares annual volume (unit), ASP and market share forecasts, promotional activities and expense budgets
• Gather market and competitive information to prepare for product launches in the assigned territories
• Execute product launches and track success
• Monitor territory performance and market share, provide feedback and propose action on sales issues (pricing, positioning, activities)
• Stay informed of competitors’ activities and keep the company updated
• Propose entry strategies into new accounts and keep abreast of new hospital / cath lab openings
• Propose consignment levels of inventory in assigned accounts and regularly review stock levels
• Monitor product usage and ensure products are replenished; ensure necessary documentation is completed through to billing
• Coordinate with purchasing departments to ensure prompt billing
• Work with sub-distributors, if any, to ensure prompt reporting of usages
• Conduct regular stock checks in labs and trace product usage in case of discrepancies
• Check product expiry dates and rotate stock as needed
• Handle product complaints promptly in accordance with AV’s policies
• Lead projects as assigned by the direct reporting manager
• Ensure full compliance with corporate policies and procedures

Job Specifications

Specialized Knowledge / Skills

Basic Requirements

Preferred Requirements

Personal Traits

Seniority level

Employment type

Job function

Industries

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