Associate Customer Marketing

Join to apply for the

Associate Customer Marketing

role at

The Hershey Company 1 day ago Be among the first 25 applicants Join to apply for the

Associate Customer Marketing

role at

The Hershey Company Summary :

Supports the execution of customer and channel marketing strategies by coordinating shopper activation plans, assisting in commercial operations, and managing administrative tasks. Works closely with cross-functional teams and external partners to ensure timely and effective implementation of marketing initiatives. Candidate will be responsible for extracting insights from Customers sell in and sell out database and formulate as appropriate. Analysis of aftersales business performance for both service and parts; looking at market trends to identify opportunities in both B2C as well as B2B verticals, to support strategic business decision-making and revenue maximization. Metrics and Reporting : Establish key performance indicators (KPIs) for customer marketing initiatives and regularly report on campaign effectiveness. Use data insights to make informed decisions and adjust strategies accordingly. Conduct post evaluations of Promotions, activations, innovations launch, and visibility initiatives. Manage all vendors, delivery, and quote management plus processing PO’s. Working in partnership with the sales / marketing team to identify risks and opportunities to calculate size of prize and make recommendations on opportunities to close gaps. New customer development set up, end to end process. Where there are gaps in demand, work with sales team to identify most effective levers or customer activities (promotions, calendar events) to address market concerns and to manage inventory and ordering to balance supply & demand while minimizing inventory losses. Work closely with product, sales, and customer support teams to ensure a cohesive customer experience. Align marketing efforts with product launches, updates, and sales initiatives. Manage portfolio by channel including changes : discos, weight outs, replacements and formulas. Work on Customer selling decks on New promo ideation / Innovations / Activations Deliver activation across Path to Purchase : Activation big idea based on path to purchase touchpoints to communicate at the right place at the right time. Tailored messaging / mechanics to tie into consumption needs and occasions.

Work Location : Johor, Malaysia

Work Arrangement : Remote

Summary :

Supports the execution of customer and channel marketing strategies by coordinating shopper activation plans, assisting in commercial operations, and managing administrative tasks. Works closely with cross-functional teams and external partners to ensure timely and effective implementation of marketing initiatives.

Candidate will be responsible for extracting insights from Customers sell in and sell out database and formulate as appropriate. Analysis of aftersales business performance for both service and parts; looking at market trends to identify opportunities in both B2C as well as B2B verticals, to support strategic business decision-making and revenue maximization. Metrics and Reporting : Establish key performance indicators (KPIs) for customer marketing initiatives and regularly report on campaign effectiveness. Use data insights to make informed decisions and adjust strategies accordingly. Conduct post evaluations of Promotions, activations, innovations launch, and visibility initiatives. Manage all vendors, delivery, and quote management plus processing PO’s. Working in partnership with the sales / marketing team to identify risks and opportunities to calculate size of prize and make recommendations on opportunities to close gaps. New customer development set up, end to end process. Where there are gaps in demand, work with sales team to identify most effective levers or customer activities (promotions, calendar events) to address market concerns and to manage inventory and ordering to balance supply & demand while minimizing inventory losses. Work closely with product, sales, and customer support teams to ensure a cohesive customer experience. Align marketing efforts with product launches, updates, and sales initiatives. Manage portfolio by channel including changes : discos, weight outs, replacements and formulas. Work on Customer selling decks on New promo ideation / Innovations / Activations Deliver activation across Path to Purchase : Activation big idea based on path to purchase touchpoints to communicate at the right place at the right time. Tailored messaging / mechanics to tie into consumption needs and occasions.

Major Duties / Responsibilities :

Support Strategy & Planning - Assists in gathering data and preparing materials for strategy sessions - Helps track progress on key initiatives and timelines Shopper Activation Support - Coordinates logistics for promotional activities and events - Assists in POSM tracking, repacking coordination, and vendor communications - Maintains activation calendars and supports execution follow-ups Commercial Operations & Analysis - Prepares reports and presentations for distributor meetings - Supports training logistics and documentation for distributor teams - Helps gather data for business reviews and planning Administrative & Budget Support - Manages PR / PO processing and budget tracking – Organizes team meetings and maintains documentations. Supports internal communication and reporting needs Maintains activation calendars and supports execution follow-ups Tracks progress on key initiatives and timelines Selling deck preparation and competitive intelligence report Works with sales team to sustain and explore business Communication between sales and marketing / cross-functional teams Portfolio management and 2-years planning Innovation performance tracking Sales report analysis Distribution and on-shelf rate tracking report Coordinates key business projects and manages the process Innovation performance tracking and 2-year-planning Data and materials collection for strategy sessions, supporting business strategy building POSM tracking, repacking coordination, and vendor communications Manages PR / PO processing and budget tracking

Minimum Education and Experience Requirements :

Bachelor’s degree 2-3 yrs relevant experience Proficient in MS Office (Excel, PowerPoint, Word) Strong organizational and communication skills Basic understanding of marketing and sales processes Fluent Chinese and English communication skills including reading and writing Familiarity with budget tracking and reporting tools is a plus Must be willing to travel to Hong Kong and Taiwan as needed (once per quarter) Seniority level

Seniority level Entry level Employment type

Employment type Full-time Job function

Job function Marketing and Sales Industries Manufacturing Referrals increase your chances of interviewing at The Hershey Company by 2x Sign in to set job alerts for “Customer Marketing Specialist” roles.

SALES & MARKETING SENIOR EXEC / ASST MANAGER

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr