Trade Marketing Manager - FMCG

About the Role :

Role :   Trade Marketing Manager (FMCG)

Level :   Managerial- Individual Contributor

Work Set-up : Remote

Turn shopper insight into a sell-out, without a team to manage—just outcomes to own .

We’re hiring a Trade Marketing Manager (IC) with solid FMCG experience to translate brand strategy into customer-specific activation across Modern Trade, General Trade, Distributors, and E-commerce. This role has no direct reports—you’ll influence without authority, partnering tightly with Sales, Marketing, Supply, and Finance to deliver measurable off-take.

What you’ll do :

• Own the channel plan (IC) : Build and execute trade roadmaps per channel / customer; create promo calendars, visibility grids, and planograms.
• Customer programs : Craft sell-in / sell-out toolkits, co-develop JBPs with Sales, and secure features, displays, and exclusives.
• Shopper activation : Design promos, bundles, POSM, content, and merchandising briefs; coordinate execution with agency / field partners.
• NPD launch excellence : Lead go-to-market for new and hero SKUs—pricing / promo architecture, sell-in decks, timelines, and door lists.
• Measure & optimize : Track off-take, ROI / ROMI, and compliance using retailer portals, panels, and e-comm dashboards; run test-and-learn.
• Budget stewardship : Manage trade spend / claims and deliver post-promo reviews with clear keep / kill / scale recommendations.
• Cross-functional flow : Align forecasts and inventory health; flag demand risks and recovery actions.
• Events & retail theatre : Orchestrate roadshows, expos, and in-store activations end-to-end (brief → execution → post-analysis).

What you’ll bring :

How success looks (first 12 months) :

Role details :

Apply : Send your CV to Adelle.Mallari@Addictionpet.com