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Marketing Supervisor
Marketing Supervisor51Talk • Kuala Lumpur, Kuala Lumpur, Malaysia
Marketing Supervisor

Marketing Supervisor

51Talk • Kuala Lumpur, Kuala Lumpur, Malaysia
20 hours ago
Job description

Marketing Supervisor

Founded in 2011, 51Talk is a global leader in online English education. We specialize in delivering personalized 1-on-1 English lessons to students around the world. Our mission is to empower learners through high-quality, accessible education, helping them unlock their full potential and achieve their goals.

Key Responsibilities

  • Plan, develop, and execute co-branding initiatives and integrated branding campaigns across diverse digital channels to strengthen brand positioning and ensure alignment with brand identity and voice
  • Manage collaborations with KOLs to create engaging content that resonates with the target audience
  • Analyze market trends, consumer insights, and competitor activities to identify opportunities and maintain a competitive edge
  • Oversee the creation of impactful brand content, including storytelling, digital assets, and promotional materials
  • Track and evaluate campaign performance using ROI and KPIs, providing actionable insights for continuous improvement
  • Manage budgets effectively to ensure optimal resource allocation and maximum ROI
  • Lead the marketing team in achieving monthly KPI targets
  • Plan and execute offline marketing activities to strengthen brand presence and drive engagement

Qualifications

  • Bachelor’s degree in Marketing, Business, Communications, or a related field
  • At least 5 years of experience in brand management, KOL, content marketing or a similar role
  • Proficiency in both Mandarin and English, with strong written and verbal communication skills in both languages
  • Deep understanding of current digital trends, preferably with a family‑oriented market focus
  • Strong analytical and strategic thinking skills with a creative mindset
  • Exceptional communication and storytelling abilities, with an eye for detail
  • Proven experience managing projects and campaigns that cater to an affluent audience
  • Ability to collaborate across teams and thrive in a fast‑paced, dynamic environment
  • Seniority level

    Mid-Senior level

    Employment type

    Full-time

    Job function

    Advertising

    Industries

    E-Learning Providers

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    Marketing Marketing • Kuala Lumpur, Kuala Lumpur, Malaysia

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