Officer, Marketing Communications

Overview

Officer, Marketing Communications – Kuok Group Singapore. This position is based in Johor Bahru City Square Mall. Responsibilities

Marketing & Communications : Plan and execute marketing campaigns to enhance brand presence and attract target audiences. Develop concept proposals, marketing materials, and budgets. Foster tenant relationships and cross-promotions. Achieve revenue targets through rental of promotions area, advertising space, pushcarts and other identifiable revenue-generating media. Evaluate tenant / external proposals and make recommendations. Ensure smooth coordination of events and promotional activities. Manage licensing and sponsorship applications. Oversee project management and post-event evaluations. Advertising : Collaborate with agencies and suppliers to execute advertising campaigns. Coordinate production of marketing materials. Maintain brand consistency in advertisements and promotions. Administrative Duties : Prepare budget reports and track expenses. Monitor press coverage and competitor activities. Stay updated on industry trends to enhance marketing effectiveness. Manage promotional materials inventory and coordinate publicity efforts. Coordinate inter-departmental liaison on the implementation of marketing and promotions. Ensure smooth and timely installation and dismantling of events / promotions. Attend to issues at the point of event / promotions and ensure problems are resolved on time. Ensure promotional booth / events display follows guidelines and approvals. Ensure advertising materials and advertising collaterals are in place for all promotional events. Job Requirements

Minimum Degree / Diploma in Mass Communications, Marketing or equivalent, or at least 2-3 years of similar experience in an officer or executive position, preferably in mall marketing, event company, advertising, or publishing industry. Computer literate (Microsoft Office). Proficiency in graphics applications such as Photoshop, Illustrator, Canva, or related tools is a distinct advantage. Fast-paced, high degree of accuracy and attention to detail. Creative and able to think “out of the box”. Good command of English and Bahasa Malaysia (oral and written). Good communication skills and ability to work well in a team.

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