Media Planning Director

Overview

The Planning Director leads a unit of media professionals in the conception and delivery of innovative, well‑targeted business‑building marketing solutions across a variety of media to meet or exceed clients’ objectives. This involves the creation and execution of media plans, unearthing insights, integrating capabilities and flawless execution on all fronts. This person is the primary point of contact for clients and will oversee the day‑to‑day communications planning and / or buying processes for the assigned accounts. This role reports directly to the Business Lead leading an Account.

Responsibilities

Functional Competencies

• Client Management
• Establish a partner‑relationship with clients by being involved in the business environment.
• Provide business solutions through media approaches for assigned brands.
• Overall account stewardship to ensure communication strategy and implementation are in sync towards clients' business direction.
• Undertake key initiatives / business solutions in tandem with clients' goals, business objectives and priorities.
• Manage clients' requests appropriately (e.g. push back on unreasonable timelines, make judgment or evaluate value on ad‑hoc requests).
• Take ownership for assigned brands.
• Maintain regular WIPs, dialogues and reviews to ensure effective work processes.
• Improve and uphold agency evaluation.
• Create and deliver digital media solutions blending strategy, innovations & insights with creative excellence to achieve a brand’s marketing objective.

Business Partner Management

Research & Media Applications Proficiency

Financial

Industry Knowledge (Consumer, Business or Brand Insights)

Investment Management

Corporate Responsibility

Qualifications

Additional information

Our employee benefits package comprises the following :

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