Marketing Executive (Casual Leasing, Advertising & Communities Event) at IPC Shopping Centre

Marketing Executive (Casual Leasing, Advertising & Communities Event) at IPC Shopping Centre

Full-time

Department : Marketing & Communication

IPC Shopping Centre is located in the Damansara neighbourhood and offers a family-friendly experience with a mix of retail, dining and experiential spaces. The role focuses on casual leasing, advertising spaces, and communities events to support marketing objectives and centre performance.

Responsibilities – Casual Leasing of Promotional Spaces & Communities Events

• Handle casual leasing of promotional spaces in the Shopping Centre according to the yearly budget.
• Plan and execute community-driven events and campaigns in line with marketing objectives and the Centre’s positioning.
• Supervise the set-up of events, roadshows, fairs and activities; coordinate with internal departments, external service providers, exhibitors and contractors.
• Source suitable external parties for casual leasing that align with the Centre’s Brand Values and Market Position.
• Develop relationships with tenants and exhibitors to secure take-up of promotional spaces in the centre.
• Build relationships with communities, tenants, vendors and event organizers to co-create events, roadshows and fairs according to their advertising and promotional needs.
• Assist the manager in achieving monthly income targets through profitable rental of promotional space, inventory rental and other available revenues.
• Track and measure event outcomes to achieve high occupancy and good yields.
• Stay informed of market trends to bring relevant communities’ events and sales activities to the centre.
• Maintain experiential areas during vacancy periods for promotional and community spaces.

Responsibilities – Casual Leasing of Advertising Spaces

Qualifications

Please apply by 30-June-2025.

Job Location

IPC Shopping Centre, Damansara

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