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CRM Specialist

CRM Specialist

Bitunix Fintech LLCKuala Lumpur, Malaysia
14 days ago
Job description

Job Summary :

We are seeking a data-driven and collaborative CRM Marketing Manager / Specialist to lead our customer engagement strategy through email marketing, push notifications, and lifecycle automation. This role will work cross-functionally with the Tech team to ensure seamless integration, data accuracy, and campaign execution across platforms. Fluency in both Chinese and English is required.

Key Responsibilities :

  • Own and execute multi-channel CRM strategies across email, push, in-app messaging, and SMS.
  • Design and manage lifecycle flows (onboarding, reactivation, churn prevention) in close coordination with the Tech team.
  • Develop, test, and optimize the onboarding flow to ensure a smooth and effective user activation journey.
  • Collaborate with developers, product managers, and data engineers to :

Implement and maintain customer data pipelines and event tracking.

  • Ensure marketing tools are correctly integrated (e.g., Braze, MoEngage, Segment, Firebase, Appsflyer, GA4, Sendinblue, and in-house sending system).
  • Automate event-based and behavior-triggered campaigns.
  • Work closely with the Content team to ensure high-quality messaging that complies with best practices and avoids spam filters.
  • Create and manage dynamic segmentation and personalized messaging using customer and event data.
  • A / B test messaging, delivery times, and creative formats to optimize performance.
  • Ensure full compliance with GDPR, CAN-SPAM, and other data regulations.
  • Monitor CRM campaign KPIs and generate performance reports with actionable insights.

    • Requirement :

  • Bachelors degree in Marketing, Computer Science, Business, or a related field.
  • 3+ years experience in CRM, email marketing, or lifecycle marketing.
  • Proven ability to work with Tech teams on campaign automation, customer data, and platform integrations.
  • Proficient in tools such as Braze, MoEngage, Iterable, Klaviyo, Salesforce Marketing Cloud, Segment, Firebase, Appsflyer, GA4, Sendinblue, in-house systems, or HubSpot.
  • Familiarity with HTML / CSS for email, and basic knowledge of APIs and webhooks is a plus.
  • Analytical mindset with strong skills in data interpretation and decision-making.
  • Excellent communication, collaboration, and project management skills.
  • Fluent in both Chinese and English (spoken and written).
  • Position can be remote
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    Specialist Specialist • Kuala Lumpur, Malaysia