Digital Marketing Specialist

Description

Ria Money Transfer, a business segment of Euronet Worldwide, Inc. (NASDAQ : EEFT), delivers innovative financial services including fast, secure, and affordable global money transfers to millions of customers along with currency exchange, mobile top-up, bill payment and check cashing services, offering a reliable omnichannel experience.  With over 600,000 locations in nearly 200 countries and territories, our purpose remains to open ways for a better everyday life.

We believe we can create a world in which people are empowered to build the life they dream of, no matter who they are or where they are. One customer, one family, one community at a time.

ABOUT THIS ROLE

As a Digital Marketing Specialist, in Marketing your role will be leads and executes digital acquisition and performance marketing campaigns across Malaysia and Singapore, focusing on user growth, localized content, and continuous optimization across paid channels and social platforms.

ROLES & RESPONSIBILITIES

• Own and execute digital acquisition campaigns across Malaysia and Singapore markets, with a focus on user acquisition.
• Manage day-to-day operations of performance marketing channels including search, social, and app store advertising.
• Monitor campaign performance, optimize budgets, and make recommendations for improvement.
• Collaborate with the broader marketing team to ensure alignment between digital initiatives and overall brand strategy.
• Develop testing frameworks to continuously improve conversion rates and reduce acquisition costs.
• Collaborate with the global Social Media Team to ensure the global content calendar is locally relevant for Malaysia and Singapore; manage the scheduling and publishing of posts, and respond promptly to Facebook comments and messages to foster community engagement..
• Take ownership of localized content development, maintaining a separate content calendar for region-specific posts, campaigns, and initiatives tailored to local audiences and cultural moments..
• Provide regular reporting on key performance metrics and actionable insights.
• Develop and manage geo-targeted campaigns to drive traffic to retail locations, using localized messaging and offers.
• Stay up-to-date with digital marketing trends and new platform features.
• Test emerging digital channels and ad formats to discover new acquisition opportunities (we have a great test and learn philosophy!).

POSITION REQUIREMENTS

Excellent communication skills and ability to work collaboratively.

Comfortable with exploring new platforms and adapting quickly to changing digital landscapes.

Strong understanding of mobile app marketing.

PERKS & BENEFITS

Ria Money Transfer is an equal opportunity employer.  We celebrate diversity and are committed to creating an inclusive environment for all employees.

Check out our website to learn more about the company at :   http : / / www.riamoneytransfer.com /

The position responsibilities outlined above are intended to define the general contents and requirements to perform this job. It is not to be taken as a complete statement of responsibilities or requirements. This job description does not restrict the Company’s right to assign or reassign duties and responsibilities to this job as needed.