Marketing Automation Specialist

DigitalBatu Kawan, Penang, Malaysia

2 days ago

Job description

Overview

We are seeking a Marketing Automation Specialist (Contract, Remote) to support our APAC marketing operations. The ideal candidate will have hands-on expertise in Marketo and Salesforce , with a strong background in building and optimizing lifecycle processes, lead management, and campaign execution. You will play a key role in ensuring seamless automation, efficient pipeline conversion, and scalable marketing operations.

Responsibilities

Manage and optimize Marketo and Salesforce workflows to support campaign execution and reporting
Build, monitor, and improve lead lifecycle processes, including MQL-SQL pipeline conversion
Collaborate with regional marketing teams across APAC to align automation processes with business goals
Develop dashboards and reports to track campaign performance and lead funnel metrics
Ensure data accuracy, governance, and compliance across marketing systems
Support integration between marketing automation tools, CRM, and other platforms as required

Qualifications

Proven experience with Marketo and Salesforce in a marketing automation capacity

Strong understanding of demand generation and lead lifecycle management

Experience working with APAC or global teams across multiple time zones

Analytical mindset with the ability to translate data into actionable insights

Strong communication and collaboration skills, with a detail-oriented approach

Agency or in-house background in B2B marketing operations is a plus

Seniorities

Associate

Employment type

Contract

Job function

Marketing

Industries

IT Services and IT Consulting

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Marketing Specialist • Batu Kawan, Penang, Malaysia

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