Senior Loyalty Marketing Analyst

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Senior Loyalty Marketing Analyst

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Traveloka Job Description Responsibilities

Design, implement and optimize customer loyalty program to enhance customer retention, drive repeat business, and increase customer lifetime value Monitor and optimize loyalty programs to meet customer needs and maximize customer engagement Develop strategies to retain customers and reduce churn through personalized offers and communications Optimize program performance by analyzing participation, redemption rate, customer lifetime value, and engagement data Develop lifecycle marketing strategies to nurture customers at every stage of their journey Collaborate with CRM and Performance Marketing team to plan loyalty-focused marketing campaigns across multiple channels (Push notifications, email, in-app, etc.) Drive platform retention, loyalty, engagement, and usage metrics (e.g. DAU / MAU, purchases) Requirements

Minimum 3 years of experience in CRM, growth marketing, or customer analytics roles Strong understanding of loyalty program design and customer lifecycle marketing Strong analytical skills, with expertise in data-driven decision-making, customer segmentation, and predictive modeling Excellent communication and presentation skills, with the ability to influence stakeholders at all levels of the organization. Excellent project management and communication skills Demonstrates a strong sense of ownership, responsibility, and commitment Passionate about delivering exceptional customer experiences and fostering long-term loyalty Note : This description retains the essential information from the original posting and does not include extraneous boilerplate items.

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